Demand Generation Manager/Specialist
TeslaTesla’s mission is to “create a world of incredible abundance.” All employees share a strong sense of purpose and ambitious goals as the company continues to grow rapidly. In addition to the world’s leading electric vehicles (EVs), Tesla offers a diverse range of businesses and products that contribute to its mission, including energy products such as solar power and batteries, as well as next-generation technologies and products such as AI and robotics.
The Energy division offers batteries and solar power products that support sustainable energy. In Japan, it provides energy storage products such as Megapack and Powerwall. The division is also growing rapidly (see https://x.com/teslaenergy/status/1973810216316637282?s=20), making this a rare opportunity to gain valuable experience. The team is small and highly capable, and offers an environment where you can take ownership of a broad range of work, from planning through execution. Another appealing aspect is that the Energy division works primarily through direct communication with teams in Australia and the United States, while also collaborating closely with Tesla teams around the world.
World-leading innovation: Tesla leads the industry in developing EVs, batteries, and clean energy solutions. As part of a pioneering company that is also expanding into AI and robotics, you can develop your skills while working with the latest technologies at the forefront of global innovation. Create rapid growth: In a dynamic, fast-growing environment, your contributions directly support the company’s success. You can scale the business through your own efforts and innovative products. A small, highly capable team: As a member of a talented team driven by enthusiasm and passion, you can work toward achieving shared goals and the company’s mission. Contribute to a sustainable future: By working on a mission that advances the transition to environmentally friendly energy, you can make a meaningful social impact. Alongside passionate colleagues, you can find purpose in creating the future of clean energy.
We welcome passionate people who want to join Tesla in pursuing its mission to create a world of incredible abundance, and who are eager to transform Japan and the world through their own efforts.
The Demand Generation Manager we are seeking will be one of the leaders of marketing for Tesla’s Energy division in Japan. The role will primarily focus on generating leads for the residential Powerwall battery and will lead and execute marketing initiatives tailored to the Japanese market, including social media marketing and events.
You will be responsible for planning and executing initiatives, as well as analyzing results and making improvements. The role has a broad scope of responsibility, and you can find great satisfaction in seeing your efforts directly translate into results. The opportunity to scale up the Japanese market through your own work is another distinctive appeal that other companies may not offer.
In your day-to-day work, you will operate under the leadership of Japan’s Demand Generation Team Lead and work closely with team members in APAC, the United States, and Europe. The team has a culture of actively supporting one another beyond individual areas of responsibility, making this an ideal role for someone who wants to achieve results as part of a team.
Communication in English is essential, but you should not be deterred by your English ability. Understanding the Japanese market and culture, as well as Japanese-language proficiency, is even more important.
As Demand Generation Manager, you will develop social media marketing strategies for the Japanese market and lead and execute related initiatives.
You will work to increase awareness of the Tesla Energy and Tesla Powerwall brands and products, and generate demand and leads through Tesla’s own channels and its network of Certified Installers. You will also collaborate with the Sales team to advance marketing initiatives that support the Certified Installer network.
Your responsibilities will span a wide range of activities, from social media marketing to events throughout Japan. This role is ideal for someone who enjoys developing and executing data-driven strategies and delivering tangible business impact and growth.
To succeed at Tesla, you must thrive in a fast-paced environment, respond flexibly and positively to constant change, and work as part of a high-performing global marketing team.
Your day-to-day work will require collaboration with Tesla’s global teams and Certified Installers. You will therefore need to build trust and work effectively with both internal and external stakeholders.
Under the leadership of Japan’s Demand Generation Team Lead, you will work closely with the team to drive social media marketing programs that increase awareness, generate demand, and provide leads to the Certified Installer network. You will develop social media strategies for end customers and the Certified Installer network (B2B), designing the full process from increasing Powerwall awareness through to lead generation. You will collaborate with global teams to localize insights from social media initiatives in other markets for Japan. You will execute email marketing programs for lead nurturing, cross-selling, and upselling. You will lead the planning, organization, operation, and analysis of events and expos held throughout Japan. Together with the team, you will manage quarterly budgets, forecast leads, and develop marketing plans. You will ensure that brand guidelines are followed throughout Tesla Energy and the Certified Installer network.
EN: BusinessJP: Business
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