Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
As the importance of digital marketing and the proportion of investment in it continue to increase year after year, there is a growing need to strengthen digital activities for our aging-care brands—ELIXIR, HAKU, and PRIOR—which primarily target consumers aged 45 and older. Digital advertising is a particularly important touchpoint, and maximizing ROI through communication design based on target audience insights and optimization of advertising performance is essential. We are looking to hire a new professional to develop strategies for and manage performance-based digital advertising, further strengthening these efforts. You will be responsible for the digital marketing of ELIXIR, HAKU, and PRIOR, the aging-care brands that support Shiseido Japan, from strategy development through execution. Your responsibilities will include supporting the design of digital IMC, developing and executing paid advertising strategies, developing and executing strategies for owned media (X, Instagram, LINE, and brand websites), developing and executing CRM strategies for the brand membership program (ELIXIR Club), and directing various digital creative projects. To drive growth for your assigned brands—ELIXIR, HAKU, and PRIOR—in the Japanese market, you will lead the development and execution of integrated communications strategies in the digital domain, primarily focused on the upper and middle funnel, as well as brand website strategies. You will develop communication concepts and promotional plans based on target audience insights; plan media, including performance-based digital advertising focused on the upper and middle funnel; prepare creative briefs and provide direction; coordinate with external partners such as advertising agencies and manage project progress; and evaluate results to drive the PDCA cycle. You will also develop growth strategies for brand websites, improve UI/UX, and plan content and direct its production. In collaboration with brand marketing teams, you will support the design of overall digital IMC and drive and report on PDCA cycles, including evaluating the effectiveness of individual initiatives. This role allows you to contribute to marketing strategy as a brand owner rather than as part of a functional department. You will be accountable for the brand’s P&L and have considerable autonomy in your work related to the brand. You can build a career as a marketer overseeing not only digital activities but also brand marketing and overall IMC. You will gain experience across the full scope of brand marketing, not just digital, and manage a brand with an annual budget of several billion yen. You can work in a way that suits your lifestyle, including working from home.
- Experience in digital communications within a brand marketing or digital marketing department, or experience developing and executing digital marketing strategies on the agency side. For agency-side candidates, experience in a brand marketing or digital marketing department is not required. - Experience developing website strategies and directing website production - Experience leading and directing advertising operations and the production of advertising creative - Hands-on experience managing performance-based advertising; experience on either the client or agency side is acceptable - Experience collaborating with related departments and taking the initiative to lead and carry out work
- Experience in the cosmetics industry - Broad digital marketing experience that includes websites as well as advertising operations - Project management skills - Ability to identify issues independently and act with a sense of urgency - Ability to take initiative while valuing teamwork - Ability to lead and carry out work while engaging relevant stakeholders
