Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
RakutenRakuten Group offers a diverse range of services, including e-commerce, fintech, mobile, travel, and entertainment. Leveraging customer touchpoints, Rakuten IDs, purchase data, point programs, and media assets cultivated through these services, we are creating a unique ecosystem that connects users with businesses and brands. Following commerce, fintech, and mobile, the advertising business is expected to become Rakuten's fourth pillar, driven by rapid market expansion and the data assets of the Rakuten ecosystem. In the marketing solutions business of the Ad & Media Company, where this position is involved, we are driving value creation by leveraging Rakuten Group assets across the board to solve the marketing challenges of advertisers and partner companies, with "Rakuten Insight, LinkShare, advertising, and point solutions" as our core services. The President's Office is an organization that comprehensively drives business strategy, marketing strategy, and key projects for the medium- to long-term growth of the Ad & Media Company. In this position, you will be responsible for driving strategic planning and marketing for Rakuten's marketing solutions business across the entire group. You will collaborate with diverse stakeholders, including various business/service, sales, product, data, creative, and corporate departments, to contribute to increasing awareness, communicating value, generating leads, and driving business growth for Rakuten's unique advertising and marketing solutions. In the advertising and media market, the environment surrounding corporate marketing activities is changing dramatically, with factors such as privacy regulations, the move towards cookie-less marketing, the use of artificial intelligence, data-driven marketing, and the integration of online and offline services. To further grow Rakuten's marketing solutions business, we need individuals who can not only execute individual measures but also develop marketing strategies linked to business strategies, and comprehensively drive everything from brand, product, digital, events, content, and performance measurement. As a member of the A&M Company President's Office, we are seeking someone who can lead marketing activities across the Rakuten Group and be responsible for creating systems that directly contribute to business growth. You will lead from strategy planning to implementation, execution, and effectiveness verification, from a position close to the growth strategy of the marketing solutions business. You will drive projects with a high business impact while collaborating with diverse stakeholders, including management, business leaders, sales, product, data, and creative teams. You will be involved in marketing strategies that utilize Rakuten's unique assets across various sectors, such as Rakuten ID, purchase data, points, media, e-commerce, fintech, and mobile. This is an environment where you can deepen your knowledge of marketing that combines advertising, media, and data, and aim for career expansion to positions such as business planning, marketing manager, or business leader in the future. To drive the growth of Rakuten's marketing solutions business, you will lead the entire process from formulating marketing strategies to planning, executing, measuring results, and proposing improvements. Responsibilities include formulating marketing strategies based on market, customer, competitor, and internal data; planning and promoting annual and quarterly marketing plans for the marketing solutions business; designing brand marketing, messaging, and positioning for advertisers and partner companies; product marketing, value propositioning, and sales collaboration for advertising products, data solutions, and media products; planning and promoting digital marketing measures, events/seminars, exhibitions, and lead generation measures; and planning content marketing such as case studies, white papers, sales materials, web content, and email newsletters. You will provide marketing support for various Rakuten Group businesses and promote cross-functional projects; design key performance indicators for each measure, measure results, report, and propose improvements; and build consensus and manage projects with management, business unit managers, sales, product, data, and creative teams. The President's Office offers a small, elite environment where you're close to management and business leaders, allowing you to drive marketing activities quickly while taking into account the direction and priorities of the business.
- Practical experience (8+ years) in marketing strategy planning and implementation at a business company or consulting firm. - Experience integrating multiple marketing methods across product, brand, digital, content, and events to drive initiatives. - Experience involving multiple departments to drive marketing initiatives from planning to effectiveness measurement. - Deep understanding of digital marketing, advertising, media, ad technology, and data utilization. - Experience designing key performance indicators, measuring the effectiveness of initiatives, reporting, and proposing improvements. - Strong interpersonal negotiation skills to build smooth relationships and reach consensus with various stakeholders (management, business unit managers, sales, product, data, creative, etc.). - Project management skills that ensure QCD (Quality, Cost, Delivery). - Practical skills in document creation, presentations, and facilitation.
- Marketing experience at global tech companies (Google/Meta, etc.) or major platform companies with large customer bases (e-commerce, apps, media, etc.) - Experience in value proposition, messaging, and sales support material creation for advertising products, data solutions, media products, and marketing platforms - Knowledge of the media industry, advertiser marketing challenges, and the business structure of advertising agencies, media companies, and platforms - Experience in data analysis, customer insight analysis, dashboard design, and effectiveness evaluation - Comfortable gathering information, reading documents, and communicating with internal and external stakeholders in English
- Benefits: https://corp.rakuten.co.jp/careers/benefit/
