Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
RakutenThe Marketing Division leads branding, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. The mission of the Brand & UX Management Department is to establish and implement consistent brand and user experience, built upon Rakuten's brand value and "Rakuten-ness," allowing users to confidently rely on our offerings. We continuously manage and guarantee the quality and trust of these experiences under a unified policy and governance framework across the entire group. Based on brand strategies (hypotheses), this team aims to formulate messages that contribute to strengthening the corporate brand and develop various communication assets, drive the design and execution of these communications, and carry out verification. The team also supports the branding activities of each service. In addition to these activities, we promote internal branding, including e-learning and various brand training programs for all employees, so that more than 70 services share a common understanding of the Rakuten brand. We are seeking individuals who are eager to take on the challenge of branding for the major corporate brand "Rakuten". In this position, you will gain experience in a wide range of tasks, including overall corporate branding and communication for Rakuten, as well as branding support for more than 70 diverse services. You will be able to handle everything end to end, from brand strategy planning and brand communication execution to effectiveness verification. This role offers the opportunity to experience everything from planning to implementation and operation of a wide range of branding activities, allowing you to feel the excitement of dynamically driving the growth of the Rakuten brand. We will discuss and adjust the work to strengthen the Rakuten brand (corporate), taking into account your experience and preferences. Responsibilities include identifying brand issues and opportunities; formulating the corporate brand strategy and KPIs through discussions with executives and stakeholders; translating brand issues and strategy into clear messages and designing them; planning and delivering communication initiatives with related departments, and driving verification and improvement; developing and sharing brand assets that each business can use, including collaboration with in-house design teams and external production companies; supporting consistent brand expression for each business brand; and planning and implementing initiatives that help employees and executives understand the brand direction and embody it in their own work and communication. The weighting of tasks will be adjusted based on timing, and your preferences and experience.
- Experience in branding, marketing, PR, or communication roles - Experience driving brand initiatives from planning through execution - Logical thinking - Excellent communication skills (oral and written) - Ability to coordinate with internal and external stakeholders, including executives, and move projects forward - Ability to multi-task and adapt flexibly in a fast-paced environment - Microsoft Office knowledge
- Experience in brand strategy planning, brand research, or designing and operating brand KPIs - Qualitative and quantitative data analysis skills (e.g., brand research, effectiveness measurement) - Planning, proposal, and execution skills for initiatives - Experience managing creative production (working with agencies and designers) - Experience in internal branding or internal communications - Experience in global branding - Experience in the IT/digital industry
