Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
This is a key position responsible for further establishing NARS’s position and expanding its business in the Japanese market. NARS is one of the “Core 3 Brands,” which are central to the Shiseido Group’s growth. Working closely with the brand holder (HQ) in New York and the regional headquarters (RHQ) in Hong Kong, you will be responsible for planning and executing marketing plans tailored to the Japanese market and consumers based on global strategy. As part of a small, highly skilled marketing team, you will lead efforts to grow the brand’s fan base and business, focusing on digital advertising, owned social media, and IMC promotions. Your responsibilities will include planning and driving digital advertising and promotional strategies; developing and executing digital advertising initiatives based on integrated marketing communications (IMC) strategy; discussing plans with advertising agencies and other partners; directing advertising operations; and optimizing promotional and e-commerce-linked advertising. You will also develop strategies for NARS’s owned social media channels and plan and manage content, as well as drive buzz-generating initiatives in collaboration with makeup artists, influencers, and key opinion leaders (KOLs). The role also involves daily information sharing with the RHQ in Hong Kong regarding social media posts and campaign initiatives, and attending regular meetings with HQ, with interpretation support available. You will have the satisfaction of helping shape a global core brand during a growth phase. As investment is concentrated on NARS as one of Shiseido’s most important brands during this expansion phase, you will have significant autonomy to drive marketing initiatives as part of a small, highly skilled team.
- At least 3 years of practical experience in digital marketing, advertising operations direction, or social media marketing - Strong communication and coordination skills, with the ability to work smoothly with internal and external stakeholders - Ability to communicate via business email in English or Japanese, and willingness to use translation tools - A flexible and persistent approach to handling change and detailed adjustments
- Marketing experience in the cosmetics, luxury, fashion, or consumer goods industries - Experience with IMC (integrated communications) planning - Understanding of e-commerce advertising and performance marketing - Business-level English proficiency
- The satisfaction of helping shape a global core brand during a growth phase - Significant autonomy to drive marketing initiatives as part of a small, highly skilled team during an expansion phase in which investment is concentrated on NARS as one of Shiseido’s most important brands
