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Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
The mission of the E-Commerce Division is to create digital customer experiences that are every bit as compelling as in-person experiences, accelerate customer affinity and loyalty toward Shiseido, and drive sustainable growth in the customer base and revenue. In particular, for our prestige brand portfolio, a key area of focus, we aim to maximize LTV and cultivate brand fans (customers) while driving e-commerce sales by enhancing distinctive experiences (content and services) and improving UI/UX. The role is responsible for developing sales plans for the owned e-commerce channel in alignment with each prestige brand’s strategy, driving initiatives, and operating a rapid PDCA cycle based on CRM and data analysis. Working with brand owners and internal and external stakeholders, the role advances customer loyalty through segment-specific development and creates new digital experiences. You will lead initiatives from strategy development through execution to grow sales and maximize brand experience value for the prestige brands you will oversee (multiple brands are planned) on our owned e-commerce channel. Responsibilities include developing sales plans and driving initiatives for owned e-commerce in alignment with brand strategies; expanding e-commerce-exclusive experiences and improving UI/UX; designing initiatives and content to develop customer segments into fans and loyal customers; collaborating, negotiating, and coordinating with internal and external stakeholders; conducting rapid PDCA cycles to evaluate results and test hypotheses based on data analysis; designing next actions tailored to each brand’s characteristics; and building and applying knowledge across brands. You can put advanced customer development (CRM) into practice using extensive customer data, including data from “Beauty Key.” By leveraging the wealth of customer and purchase data available through Shiseido’s membership program, “Beauty Key,” you can independently design and drive personalized customer experiences and initiatives to build loyalty and customer affinity. For our prestige brand portfolio, one of the most important areas globally, you can lead strategies for long-term fan development and LTV growth through owned e-commerce, in coordination with customer acquisition and other initiatives. In an environment that emphasizes fact- and data-based hypothesis testing through rapid PDCA cycles, you can implement and evaluate initiatives with autonomy and speed when your proposals are well-founded. Working across data-driven initiatives for multiple brands will help you strengthen your skills and market value as a digital marketer. We are looking for someone to help us advance fan development and customer relationship management (CRM) for Shiseido’s prestige brands through our owned e-commerce channel. This role lets you leverage extensive customer data, collaborate with specialist advertising and data analysis teams, and independently consider “what initiative should we try next?” before turning your ideas into reality. The environment is open to approaches that are not bound by convention, and well-founded, data-driven proposals can be tested with autonomy and speed.
- Practical experience in digital marketing, e-commerce operations, or CRM initiatives at a business or service provider - Experience independently identifying issues based on metrics (KPIs) and facts, then planning and executing initiatives and improving them through the PDCA cycle - Experience coordinating and managing the progress of initiatives in collaboration with internal and external stakeholders, such as other departments and partner companies
- Logical thinking grounded in the purpose (why), and the communication skills to convey key points concisely and in a structured manner - Experience independently leading KPI design, data analysis, and hypothesis testing in the e-commerce field - Experience planning and executing marketing, CRM, or sales promotion initiatives using membership programs or customer ID data - Ability to engage diverse internal and external stakeholders, including brand owners and relevant departments, and build consensus and provide direction based on facts - Practical experience with products for which repeat purchases and brand experience are important, such as cosmetics, consumer goods, or apparel
