Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
As the importance of digital marketing and the proportion of investment allocated to it continue to grow year after year, we need to further strengthen digital activities for our skincare brands in the rapidly expanding dermatology category: d program, IHADA, and REVITAL. Digital advertising is a particularly important touchpoint, and there is a growing need to maximize ROI through communication design based on target audience insights and optimization of advertising performance. We are looking to hire a new professional to develop strategies for and manage performance-based digital advertising, further strengthening our capabilities in this area. You will lead digital marketing strategy and execution for our dermatology skincare brands, d program, IHADA, and REVITAL. Your responsibilities will include supporting IMC planning for digital channels; developing and executing paid advertising strategies; developing and executing strategies for owned media, including X, Instagram, LINE, and brand websites; and directing a range of digital creative work. To support the growth of your assigned brands—d program, IHADA, and REVITAL—in the Japanese market, you will lead the development and execution of integrated communications strategies for digital channels, primarily focused on the upper and middle funnel, as well as brand site strategies. For digital communications and paid advertising strategy development and project management, you will develop communication concepts and promotional plans based on target audience insights; plan media, including performance-based digital advertising focused on the upper and middle funnel; prepare creative briefs and provide creative direction; coordinate and manage schedules with external partners such as advertising agencies; and evaluate results and drive the PDCA cycle. For brand site strategy and production direction, you will develop growth strategies for brand sites, improve UI/UX, and plan content and direct its production. You will also work with brand marketing teams to support overall digital IMC planning and drive the PDCA cycle and reporting, including evaluating the effectiveness of individual initiatives. This role offers the opportunity to contribute to marketing strategy as a brand owner rather than as part of a functional department, take responsibility for brand P&L, and exercise significant autonomy in work related to the brands. A distinctive feature of the role is the opportunity to build a career as a marketer overseeing not only digital activities but also brand marketing and the overall IMC strategy. You can gain experience across the full scope of brand marketing, not just digital, and manage brands with annual budgets in the tens of billions of yen. Flexible working arrangements, including remote work, allow you to work in a way that suits your lifestyle.
- Experience in digital communications within a brand marketing or digital marketing department - Alternatively, experience developing and executing digital marketing strategies on the agency side; in this case, the first requirement is not mandatory - Experience developing website strategies and directing production - Experience leading and directing advertising operations and the production of advertising creative - Hands-on experience managing performance-based advertising, either on the client or agency side - Experience collaborating with related departments and independently leading and carrying out work
- Experience in the cosmetics industry - Broad digital marketing experience that includes websites as well as advertising operations - Project management skills - Ability to identify issues independently and act with a sense of urgency - Ability to take initiative while valuing teamwork - Ability to lead and carry out work while engaging relevant stakeholders
- Opportunity to gain experience across brand marketing as a whole, not just digital - Opportunity to manage brands with annual budgets in the tens of billions of yen - Flexible working arrangements that suit your lifestyle, including remote work
