Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
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Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
As AI becomes more widespread and consumer behavior and the marketing environment continue to change, transforming the digital domain has become an urgent priority. By managing advertising operations in-house, addressing AIO, and producing digital content across brands, we aim to reduce duplicated effort from handling each brand separately, share knowledge across brands, and maximize results. You will plan and execute digital strategies across brands; manage performance-based digital advertising in-house; produce digital content such as banners, landing pages, and emails; address AIO across brands; apply AI, including generative AI, to marketing; run PDCA cycles optimized for platform algorithms such as Meta and Google; and build a shared repository of digital knowledge across brands. Working in collaboration with brand teams, you will lead digital advertising operations. Your assigned brand will be determined after you join. You will handle performance-based digital advertising from strategy development through campaign management, including media planning for performance-based advertising aligned with IMC plans and KPI simulations. Your advertising operations responsibilities will cover campaign setup, bid and targeting settings, budget management after launch, optimizing ad performance to maximize ROI, and proposing improvements to creative assets, including static images, videos, and landing pages. You will also brief and direct digital advertising creative, evaluate campaign results after launch, prepare reports, propose improvements for the next IMC plan, and coordinate and manage schedules with external partners such as advertising agencies and production companies. You can contribute to digital marketing strategy from the perspective of a brand owner, rather than working in a functional department. You will manage budgets worth hundreds of millions of yen directly as an in-house team, and can pursue a broad range of digital marketing career paths in the future. You will manage advertising from the client’s perspective and experience results directly connected to the business. You can be responsible for brands with annual budgets worth several billion yen. You can work in a way that suits your lifestyle, including working from home.
- At least three years of experience as the primary person responsible for managing performance-based advertising at an advertising agency or operating company - Experience managing advertising budgets of at least ¥10 million per month, running PDCA cycles to improve performance, and preparing reports - Knowledge and skills in managing ads on major advertising platforms such as Meta, X, TikTok, Google, and LINE Yahoo! - Knowledge and skills in web analytics tools such as Google Analytics - Knowledge and skills in ad verification - Communication skills to establish a shared understanding with multiple stakeholders, including those without a digital marketing background
- Experience in the cosmetics industry - Experience managing performance marketing campaigns focused on customer acquisition - Experience designing and analyzing quantitative research, such as web surveys and BLS - Ability to plan based on hypotheses, validate results, and make improvements - Experience solving problems using data analysis or tag management tools such as GTM - Broad digital marketing experience that includes websites as well as advertising operations - Ability to identify issues independently and act with a sense of urgency - Ability to take initiative while valuing teamwork
