Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
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Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
The Marketing Solutions Department is a cross-functional organization that works across brand marketing organizations with brand owners and leads their evolution into value-creation marketing organizations. It consists of five groups responsible for media planning, PR, marketer education, brand process management, and marketing operations support. The Brand PR Group within the department delivers PR performance characteristic of Shiseido, leads integrated, ongoing, and planned PR activities for each brand using the PESO mix, and co-creates brand value together with brand owners. In particular, in light of the increasingly blurred boundaries between advertising and PR, the group aims to achieve results through PR activities that combine traditional PR with contemporary PR, including digital media and influencers. To establish a new style of PR, the group is driving PR structural reform and developing PR talent. You will conduct integrated, ongoing, and planned PR activities for each brand using the PESO mix. You will build strong relationships with stakeholders and communicate through credible, newsworthy sources. You will expand brand conversations and exposure through the public, KOLs, and influencers, and ultimately convey information to consumers by making brands and products more socially relevant and generating buzz. You will increase awareness of brands and products and strengthen consumer recall across different occasions, contributing to brand business both directly and indirectly. As the person responsible for planning and executing brand PR strategies, you will develop annual and half-year PR strategies, tactics, and PR stories for your assigned brands, and manage the PR PDCA cycle from tactical execution through effectiveness evaluation. Through building relationships with stakeholders such as media, KOLs, and influencers, you will conduct integrated, planned, and effective PR activities, including increasing awareness of and trust in brand products. Together with the General Manager, you will also contribute to the group's structural reform, organizational capability development, and operations, and are expected to serve as a role model in PR. Your assigned brand will be determined after you join, and the scope of your responsibilities, including organizational operations, may be adjusted based on your experience. As information about our own brands and competitors is concentrated and accumulated here, you will have opportunities to engage with a wide range of brands, both inside and outside the company. You can gain in-depth knowledge of our technological strengths and be involved in the process from value creation to sparking customer interest. You will work with many experts, supported by the strong stakeholder relationships Shiseido has cultivated over many years. You can also contribute to enhancing the capabilities of the PR Group, which is undergoing structural reform, as well as to organizational reform and operations. You can conduct business supported by deep stakeholder relationships befitting Japan's No. 1 cosmetics manufacturer. You will have the opportunity to take on challenges in a dynamic business that has a history of more than 150 years, has led the cosmetics industry, and has helped create a culture of beauty. There is significant potential for challenge under the company's growth strategy through 2030. Whether you make the most of these opportunities is up to you.
- Extensive experience in brand PR, regardless of industry; experience in the cosmetics or beauty industry is preferred but not required. - Experience demonstrating leadership in projects—including communication, problem-solving, and motivation management—and achieving results. - Ability to analyze situations from a broad perspective and identify fundamental issues. - Ability to plan logically and creatively.
- Belief in the power of makeup and dedication to engaging stakeholders and sharing its appeal. - Interest in a variety of media, particularly social media, and regular use of them; ability to gather information using your own sources. - Experience and motivation to create something from nothing and scale initial successes significantly. - Ability to learn proactively and take on challenges in advancing work. - Ability to drive work proactively without compromising, even in difficult circumstances or complex environments.
