Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
As a global luxury brand, Clé de Peau Beauté aims to deliver consistent brand value and exceptional experiences to customers, while enhancing both brand value and business growth. To achieve this, it is important to build on brand and business strategies and product strategies, understand customer insights and the needs of each market, carefully consider “who to reach, with what, and how,” and deliver consistent marketing globally. In this role, you will be expected to take ownership of your assigned category and lead marketing with both a strategic perspective and the ability to translate strategy into action. You will also work with a diverse range of stakeholders, including Creative, product development, Digital, and teams in countries and regions, incorporating both global and local market perspectives to drive more effective marketing. Based on brand and business strategies and product strategies, you will be responsible for the full process, from developing global marketing strategies for your assigned category to planning product campaigns and directing the planning and production of communication assets. You will also design customer journeys and communication strategies based on customer insights and the needs of each market, and work with relevant departments such as Creative, Digital, and product development to develop campaigns and advertising materials. You will oversee the rollout of developed assets to countries and regions and follow up to ensure that the strategic intent is understood and the assets are used effectively in each market. You will develop global marketing strategies for assigned products and set marketing challenges and objectives by understanding the strategic role of the product and category, as well as customer needs. You will design integrated communication strategies that take into account the customer journey and the role of each customer touchpoint. You will plan global campaigns for product launches and other initiatives, and develop Creative Briefs based on marketing strategy and customer insights. You will plan communication assets, including advertising materials, and direct their production in collaboration with the Creative team, relevant departments, and external partners. You will manage consistency with the strategy, quality, and schedules, and drive the work through completion and delivery as assets that can be used in each market. You will understand the business challenges, customer needs, and marketing needs of each market and incorporate them into global plans, while communicating the intent behind global marketing strategies, campaigns, and assets to countries and regions. You will monitor how delivered assets are used in each market and follow up to ensure their effective use. You will assess the effectiveness of campaigns and communication assets, as well as their use in each market, draw lessons from customer responses and feedback from markets, and apply those learnings to future marketing strategies, campaigns, and asset planning.
- At least five years of practical experience in product marketing or marketing communications in cosmetics, luxury goods, premium consumer goods, or a related field - Experience planning and developing marketing strategies and communication plans based on brand and business strategies, product strategies, and customer insights - Experience planning and developing product campaigns and advertising and communication assets - Experience briefing and directing the production work of internal and external partners, such as Creative teams and agencies - Project management experience involving stakeholders across multiple departments and countries or regions - Experience managing multiple projects simultaneously, overseeing quality and schedules, and driving deliverables through to completion - Business-level proficiency in Japanese and English
- Experience with marketing projects targeting global or multiple markets - Experience developing global campaigns and communication assets for advertising, digital, social media, and other channels - Experience collaborating with overseas markets and regions - Experience working across the full process, from brand marketing through communication and creative development - Understanding of customers, categories, and market trends in the cosmetics and luxury sectors
