Jobs in Japan
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
Explore hand-picked jobs in Japan for English speakers across tech, education, marketing, and more.
Vetted companies only. Apply from overseas.
ShiseidoThis job posting was originally in Japanese. The English version is automatically translated. Please visit the company site for the most accurate information.
For more than 150 years, Shiseido has continually redefined the concept of beauty. Today, we are working to create “new beauty innovations” that go beyond traditional cosmetics and skincare to encompass people’s physical and emotional well-being. Our department’s mission is to explore the medium- to long-term business pillars that will drive Shiseido’s next phase of growth, continually generate innovative business ideas that can be rolled out from the Japanese market, and bring them to life. Several confidential projects are currently underway, and we are strengthening our marketing capabilities to rapidly bring unprecedented customer value to society. You will plan and execute business validation (PoCs) and go-to-market (GTM) strategies for initiatives ranging from 0 to 1 and 1 to 10; conduct market research in new fields, identify customer insights, and define value; develop product and service concepts and build brands; and carry out agile hypothesis testing, including acquiring early fans, validating prototypes, and conducting marketing tests. As the lead for marketing and promotion in new businesses, you will shape and drive strategies spanning initial awareness-building, fan development, and further scaling. You will plan and execute promotional strategies, including integrated online and offline communications, media planning, and campaigns for new business and service launches. You will use digital marketing methods to reach target audiences and develop CRM initiatives that encourage continued use. You will analyze market responses to promotional initiatives as quickly as possible and feed the findings back into product and service improvements. You will also manage projects in collaboration with advertising agencies, PR firms, and internal R&D and creative teams. This role offers the opportunity to become directly involved in creating businesses, using your marketing expertise to build a business from scratch or grow it. You will work on multiple business ideas emerging within the group, adapting them to the Japanese market and helping spark new movements. Backed by Shiseido’s brand assets and R&D capabilities, you can take on highly autonomous marketing initiatives with the speed and agility of a startup.
- At least three years of practical marketing and promotion experience at a company or an advertising agency, or similar organization - Experience leading integrated communications strategies from planning through execution and effectiveness measurement, across digital and offline channels - Experience directing and advancing projects by managing advertising agencies and external partners - The initiative to develop your own hypotheses about unfamiliar fields and rapidly put them into practice and validate them
- Experience participating in the launch phase of a new business, brand, or service - Practical experience in product planning from the ground up or service development - Experience acquiring customers and driving growth for D2C brands or subscription-based services - Experience using earned media as part of PR and communications strategies
- The autonomy to move beyond the conservative constraints of existing brands and create entirely new value and brands from the ground up, while leveraging the extensive assets of a large corporation - The opportunity to move from a supporting role to becoming a business owner and directly involved party, using your promotional expertise to bring a new business to society and nurture it yourself - The opportunity to combine your digital growth experience with Shiseido’s distinctive new businesses involving tangible products and experiences, and make a new impact on the Japanese market
