Loyalty Program Designer - Strategy Planning Department, Platform Strategy Supervisory Department

Rakuten

The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other. This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution. We are seeking individuals who can take on responsibilities from concept development through implementation to further enhance the cross-service customer experience and encourage continued use. Design loyalty experiences that make Rakuten members want to continue and deepen their use of Rakuten, increasing retention and customer value. Within the Rakuten ecosystem, which boasts a membership base of tens of millions, you will design a loyalty program that integrates membership systems, points, and coupons. By leveraging insights derived from vast amounts of data to lead the entire process-from product UX design to the implementation and refinement of cross-group initiatives-you will directly drive changes in user behavior and business growth. Use customer data and insights to plan and drive loyalty programs combining membership, benefits and communications. Analyze member behavior, competitors and customer insights. Design program concepts, user journeys and benefits. Create experiences using gamification and personalization. Define KPIs, run PoCs, measure impact and improve programs. Lead cross-functional projects with Rakuten services, design, development and data teams. A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives.

EN: BusinessJP: Business

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Externalmarketing

Activation GTM - Security

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. As the Activation GTM Manager for Security in Japan, you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across Japan, Sales Excellence, sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution play domain, product truth, and partnerships with sales, marketing, operations, and sales excellence. We’re looking for a highly driven, motivated marketing or sales individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts. This individual truly lives for big challenges. This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone your leadership skills. This role is flexible in that you can work up to 100% from home. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

EN: BusinessJP: BusinessVisa: Available

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Externalmarketing

Customer Marketing Specialist (Success Guide - Digital)

This position is part of the Salesforce Customer Success team, where you will support customers in maximizing their use of the product. You will be responsible for considering what information to deliver to customers and how to deliver it, planning and executing specific initiatives. Specifically, you will support customers' product utilization through the following tasks. Operating digital channels: You will manage daily operations as the owner of digital channels such as websites, social media (X), and newsletters. Content planning and collection: You will gather and compile content that should be communicated to help customers better utilize the product, collaborating with relevant internal departments. Executing initiatives and measuring effectiveness: You will implement campaigns and initiatives to enhance customer engagement and analyze their effectiveness to propose improvements. Supporting event operations: You will assist in conducting webinars, publishing videos, and organizing user group events.

EN: BusinessJP: Business

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Externalmarketingproject manager

Web Director - Marketing Division

The Marketing Division leads the brand, creative, marketing, and membership areas as a cross-functional organization within the Rakuten Group, which has over 70 services. Our mission is to expand the membership value and ecosystem of the Rakuten Group. The mission of the Brand Enhancement Department is to communicate the appeal and convenience of Rakuten's more than 70 services to customers through website production and event management (including related website production). We are responsible for pages related to business promotion and brand strategy, including mobile-related services, "Mama-wari" and "Gaku-wari" for promoting cross-use, the Rakuten corporate site, and official websites for Rakuten events. We strive to build attractive websites for our customers by collaborating closely with various business units and departments. In this role, you will manage website operations by leveraging strategic UX design, working in tandem with designers and coders. Specifically, as a Web Director or Project Manager, you will lead medium- to large-scale projects and oversee tasks such as website operation, AI integration to optimize workflows, and technical implementation. You will be responsible for managing corporate, brand, business, and event-related websites for the Rakuten Group, either on an individual project basis or across multiple business domains. As a Web Director, you will oversee the entire production process and ongoing operations, including leading meetings with relevant departments and stakeholders, defining requirements and scope, improving operational workflows, creating wireframes, managing production progress, including design and coding, and conducting performance analysis and reporting. Our team focuses on improving brand awareness and favorability, driving traffic, increasing conversion rates, and enhancing operational efficiency. You will be responsible for analyzing access data and creating performance reports, continuously optimizing workflows to improve team productivity.

EN: BusinessJP: Business

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Externalmarketingother

E-commerce Operations & Marketing Specialist - Marketing & Business Development Section, Marketing Department (GOLFB)

The golf business unit within Rakuten Group's Commerce & Marketing Company operates Japan's largest golf course reservation platform, "Rakuten GORA," while also developing multifaceted services that shape the future of the golf industry. With the mission to "Bring happiness to both golf players and supporters" and "Pioneer a new future for golf through innovation," we actively diversify our business beyond reservations, expanding in both B2C and B2B domains. Regardless of whether they joined as new graduates or mid-career professionals, our diverse team members work together to drive business growth and revitalize the entire golf industry. The Marketing Department's [Cross-Use & EC Group] aims to create customer experiences that make people think "Rakuten" when they think of golf, and carries out the following activities. Through the "Rakuten GORA Golf Shop" on Rakuten Ichiba, we sell golf equipment and share information to enrich users' golf lifestyles. We strengthen cross-use with Rakuten's diverse services to enhance user convenience and deliver new golf experiences. Through offline marketing activities such as events and promotions in partnership with external companies, we reach a broader audience of golfers. To further invigorate Rakuten's golf ecosystem, centered around the golf course reservation service "Rakuten GORA," we are now recruiting new members who can contribute immediately. Specifically, we are looking for individuals who can help strengthen the operation of "Rakuten GORA Golf Shop," promote cross-use initiatives within and outside the Rakuten Group, accelerate offline marketing activities, and contribute to the further growth of our golf business. In this position, you will drive multifaceted initiatives to maximize the number of loyal cross-users of Rakuten GORA and Rakuten Ichiba by planning and executing collaborative measures with internal and external partners. Even those without marketing expertise can acquire the necessary skills through post-employment training. Additionally, you can learn e-commerce management by operating a store within Rakuten Ichiba. Management of "Rakuten GORA Shop". Promotion of cross-use with Rakuten Group services. Advancement of offline marketing activities with external companies. Other project-based tasks as assigned. Planning, development, and execution leadership of cross-use campaigns in collaboration with Rakuten Ichiba. Planning and execution leadership of tie-up initiatives with partner companies. The appeal of discretionary rights and organizational culture. Due to the small organizational size, each member has significant discretion and can participate in decision-making with a sense of speed. Career Steps (Getting Skills and Career Paths). You can gain broad experience across the entire marketing spectrum, from upstream to downstream. EC management. By operating a store within Rakuten Ichiba, you can acquire e-commerce management know-how through store operations. Differentiation from competitors (this business × attractiveness utilizing Rakuten group resources). Leveraging the golfer data from Rakuten GORA and Rakuten Ichiba, Japan's largest platforms, enables unique marketing activities.

EN: BusinessJP: Not Required

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