Marketing Jobs in Japan
68 marketing jobs in Japan open to English speakers, updated 25 October 2026.
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
Refine with filters →Rakuten ID Strategy Promotion - Group Marketing Supervisory Department, Marketing Division
RakutenMarketing Division leads the areas of brand, creative, marketing, and membership as a cross-group organization, with the mission of expanding the membership value and ecosystem of the Rakuten Group, which has more than 70 services. Our mission is to provide “Rakuten membership system” (ID System) as a platform which connects wide variety of services organically, and enable our customers use our services safely at ease, maximize Rakuten membership value. By accurately collecting and utilizing Rakuten member information, we provide an environment where members can safely and conveniently use Rakuten's services both inside and outside the Rakuten ecosystem. Our mission is to enhance the added value of the member experience and drive Rakuten's business growth. To enhance project propulsion. In the group-wide marketing organization, you will be responsible for planning and executing the authentication infrastructure of the Rakuten membership system and the strategy for utilizing member information, delivering value to both services and members. Currently, Rakuten’s active user base exceeds 45 million per month in Japan alone. However, we are not satisfied with the status quo and continue to take on new challenges, such as building safer service usage mechanisms and creating stronger connections between members and services within the Rakuten ecosystem. In this role, you will work closely with service owners, privacy and security teams, and development teams to lead large-scale projects related to authentication, authorization, and identity verification (eKYC). You will develop and evaluate membership enhancement strategies using Rakuten ID for domestic and international services; define requirements, identify challenges, and assess impact through interviews, analysis, and documentation; collaborate with business owners, developers, and executives to align on initiatives and gain consensus; create project roadmaps and manage tasks; and identify, resolve, and manage risks and issues that arise during project execution.
Marketing Strategy Member - CMO Office, Marketing Division
RakutenDepartment Overview CMO Office is responsible for Rakuten’ s marketing strategy making and capability building in marketing area for further growth of Rakuten group. Our mission includes not only implementing new technology and method but also solving an influential business issue by executing a marketing plan. Position: Why We Hire In the internet industry, Rakuten is growing rapidly and CMO Office is responsible for accelerating our growth speed and generating new initiative for innovation. We are looking for strategy planning members to expanding our mission. As an expectation of this position, you will take the initiative to find issues, make strategy and executing tactics collaborating with brand or creative organization under CMO. It's a very challenging field that will fit those who want to pursue management career with marketing skills and experience as strength, or those who want to make a big impact on society utilizing assets in Rakuten. Position Details - Making group-wide marketing strategy - Initiating and leading group-wide strategic marketing project - Making a system for enhancing marketing capability of Rakuten group - Developing and implementing new marketing technology and method
Marketing Consultant - Marketing Division
RakutenDepartment Overview CMO Office is responsible for Rakuten’ s marketing strategy making and capability building in marketing area for further growth of Rakuten group. Position: Why We Hire This position improves your marketing skills in a variety of Rakuten service fields. In the internet industry, Rakuten is growing rapidly and CMO Office is responsible for accelerating our growth speed and generating new initiative for innovation. We're looking for a new team member who has passion to newly challenge marketing areas to expanding our mission. A person who wants to start a marketing career A person who wishes to shift from BtoB business to BtoC business and work with commitment to business growth A person who is willing to enhance marketing skills and experience utilizing huge data of various Rakuten services A person who has experience of customer support and wants to improve services based customers' needs etc. You can challenge marketing activities from strategy planning to execution for dominant services in Japan such as Rakuten Ichiba, Rakuten Card and Rakuten Mobile and for overseas group services as well. Position Details As a member of a strategy planning team directly under CMO, you take an important role to clarify an important marketing issue of Rakuten Group, make strategy and plan marketing actions. You will also implement the actions collaborating other departments under Marketing Division and marketing teams of major Rakuten services. If you don’t have enough experience of data analysis, our specialists support you to learn necessary skills and knowledge at first.
Marketing Strategy - Brand Marketing Strategy Department, Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview The Brand Marketing Strategy Department is responsible for the development of all the creative products that customers see and hold in their hands in the Rakuten Mobile business. It has already been 3 years since we started our service, but we are constantly improving our branding area while keeping an eye on market trends (user trends). We have a wide range of ages among our team members, and we have a team environment where we can always discuss things with each other. We are a department where you can enjoy a sense of accomplishment and an environment where you can create better products one project at a time without inertia or giving up. The Brand Marketing Communication Section is responsible for driving all marketing communication initiatives from planning to execution in one team. The team environment is full of speed and logic where you can enjoy the dynamism as a marketer, especially in a high priority business in Rakuten group. As one of the groups in the section, Marketing Strategy Planning Group is mainly responsible for developing marketing strategies and KPIs, while designing and operating user surveys and analyzing related data. The group is also responsible for reporting the results to the company executives. Position: Why We Hire Additional hiring to strengthen the product marketing area in line with the expansion of Mobile business. Position Details The role of Marketing Strategy Planning is as follows, and you will be assigned to one or more of them. - User’s demand survey planning & analysis. - Development of integrated marketing strategies. - Promote strategies to penetrate through the team responsible for execution. - KPI management. - Overall data analysis including media mix modeling. - Reporting to company executives, board members. English will be the common language when making presentation documents.
Group-wide Marketing Planner - Group Marketing Supervisory Department, Marketing Division
RakutenDepartment Overview The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users. The organization has specialized teams in the areas of advertising and marketing, including Online Ad, SNS, SEO, CRM, and TV commercials. These teams participate in projects for various businesses and support the marketing of the businesses with their expertise. The organization is also responsible for the development and operation of management systems to ensure that marketing activities are operated appropriately and safely throughout the Rakuten Group. Position: Why We Hire This is a position to strengthen the group's marketing organization in terms of both "offense" and "defense". You can have a career in developing marketing structures with a sense of scale that takes a bird's-eye view of Rakuten's various services. After that, there are various possibilities for further step-up and each business in the group-wide headquarter organization. Position Details We will assign you a role in Online Ad, Social media marketing, CRM, SEO, etc., working with businesses, agencies, and media to increase marketing efficiency, based on your experience. The following are the specific duties that can be expected. - Propose, execute, and horizontally deploy marketing activities utilizing SNS to businesses. - Provide consulting and support for digital marketing (search, display, social, video, etc.) for Rakuten Group businesses. - Management of partner companies such as agencies and media. - Develop and implement strategies and measures to enhance Rakuten ID-based membership for domestic and international services. - Planning, implementation, and structuring of group-wide marketing standards and rules. - Communicate with internal stakeholders, including marketing, development, and quality control departments of each business.
Payment Design and billing Planning - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. Payment Designing Department is responsible for credit screening, billing, and charge collection in the BtoC mobile business, and oversees the entire process. Billing Planning Section is the team that leads the planning and implementation of solutions to ensure accurate and efficient billing and collection for customers. Position: Why We Hire As we expand our MNO services, we are looking for people who can enjoy new challenges together with professionalism. Position Details - Promotion of cross-organizational projects - Planning and implementation of analysis and improvement measures - Planning for operational improvement, FAQ and UI improvement - Collaboration and negotiation with each related partner company
Business management, strategy planning (Rakuten Mobile business) - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Planning and Management Section is responsible for strategy development, budgeting, KPI and PL analysis and management in the marketing department of Rakuten Mobile. The department has a lot of executive relations, and you will be able to work with a high level of perspective. Position Details Join Rakuten Mobile's dynamic Marketing Division and play a pivotal role in shaping our strategic direction through robust data analysis and insightful data management. We are seeking a talented individual to contribute to our growth by transforming data into actionable strategies. Based on your experience and skills, your responsibilities will include: Strategic discussions with management: Discuss the direction of the business with management based on figures linked to the company-wide strategy, and support decision-making. Budgeting and actual/budget management: Manage the budget for Rakuten Mobile's marketing department. Management accounting: Create weekly KPI and PL forecasts linked to budget management and provide input to executives. Data analysis: Utilize BI tools to analyze marketing activity data and clarify insights. Promotion of important projects: Lead the planning and promotion of important projects directly linked to business growth based on requests from management.
Growth Lead, Japan
OpenAIThe Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We work across the full funnel, from acquisition and activation to retention and monetization, through product experiments, in-product improvements, performance marketing, creative development, and AI-powered workflows. The International Growth team works with regional leaders in priority markets to identify the user needs and product gaps that matter most for adoption, usage, and monetization. We turn country priorities into product roadmaps and growth plans, then partner with engineering, research, design, data science, marketing, finance, policy, and partnerships to test and ship improvements. We combine product strategy with hands-on growth operations. We account for local behavior, competition, and product experience while building shared capabilities such as segmentation, lifecycle journeys, and experimentation systems. We measure what ships, adapt it to the market, and scale approaches that work across markets. We’re looking for a growth lead in Japan to shape and execute ChatGPT’s growth plans. You’ll partner with the Japan GM to understand local users, identify the biggest growth opportunities, and turn those priorities into product improvements, funnel optimizations, and performance marketing tests. You’ll work across acquisition, activation, retention, and monetization, collaborating with Product, Engineering, Design, Data Science, Partnerships, and Marketing teams to influence priorities and ship measurable impact. The role combines product growth and funnel optimization with performance marketing: connecting audience, message, creative, and channel learnings to better in-product journeys. In this role, you will: Partner with the Japan GM to set a country growth plan and roadmap priorities, with clear hypotheses, owners, dependencies, and measurable outcomes. Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize the opportunities that matter most to users. Run performance marketing tests in collaboration with regional marketers across relevant channels, creators, and partners; use incrementality, CAC, payback, and LTV to decide what to scale. Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion; measure incremental impact and iterate. Work with Product, Engineering, Design, and Data Science partners to prototype, test, and ship locally relevant experiences. Partner with regional Marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests based on the country plan. Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics, distinguishing incremental user and revenue gains and learnings. Connect priority use cases, product improvements, and acquisition plans into a coherent journey from first exposure to repeated value. Run the growth operating cadence with the GM and regional teams, aligning central and local partners on results, trade-offs, dependencies, and next steps. Build and operate segmentation, lifecycle journeys, growth tooling, performance marketing and product experimentation capabilities that can be scaled across markets.
Associate Market Researcher (Disability Hiring)
SalesforceThe Associate Market Researcher is a position within the market intelligence team that continuously researches the latest trends in the IT, AI, and SaaS markets surrounding Salesforce, supporting internal decision-making and business activities. The main tasks include investigating domestic and international IT-related news and product announcements, collecting event and conference information, creating reports, updating internal dashboards and existing content, and updating the knowledge of the internal AI agent. AI tools such as Slackbot and Claude will also be utilized for information gathering and organization. Advanced expertise is not required at the time of joining. With the support of the team, you will start by handling information gathering and updating existing content, gradually expanding your responsibilities. Tasks will be broken down into units, and the approach will be flexibly adjusted through consultation. Communication will primarily be online and asynchronous.
Assistant Marketing Manager
IHG Hotels & ResortsThe main job responsibilities include updating the company website and OTAs (Online Travel Agents), managing and promoting the official company social media accounts, creating and managing content such as advertisements and promotional materials, drafting and distributing press releases, handling media and influencer relations, planning and managing photo shoots, supporting data analysis for customer attraction promotion, and providing support for the sales and marketing department as well as the entire hotel.