Marketing Jobs in Japan
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
68 open positions
Refine with filters →Media & Influencer Planner (LinkShare Japan)
RakutenAbout Rakuten's Business The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. From upstream strategic planning to downstream execution such as advertising operations, effectiveness measurement, and data analysis, we can propose solutions for all aspects of marketing. Marketing-related businesses include "Rakuten Marketing/LinkShare," which provides solutions for digital marketing in general, "Rakuten Data Marketing," which utilizes big data owned by Rakuten for marketing solutions, and "Rakuten Insight," which provides marketing research services. You will be placed in an organization that is at the core of the Rakuten Group, where you can connect your growth and career advancement. Job Responsibilities - Front communication with media/influencers, consulting to maximize media performance to solve marketing issues discovered by advertiser sales. - Extracting customer marketing issues, planning marketing strategies and tactics to solve those issues. - Communication with internal and external stakeholders necessary for executing strategies and tactics. - Operation and management of affiliate and influencer advertising. - Data-driven improvement proposals (reporting, regular meetings with clients). - Formulating communication plans (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer/purchase data. - Strategic planning, media selection, advertising operation, budget management, and reporting from a full-funnel perspective. - Proposals and presentations in competitions. - Actively solving customer issues using AI and the latest industry technologies.
Content Creator
IHG Hotels & Resorts【Your Day to Day】 • Design and produce hotel collaterals, including cards, flyers, and posters, tailored to the requirements of the Marketing Communications Manager and Director of Marketing Communications. • Manage photo & video shoots end-to-end: liaise with operations teams, draft visual concepts, prepare styling and decorations, drive the shoot, and maintain the schedule on the day. • Proofread and provide feedback for brand compliance checks, supported by the Marketing Communications Manager and Director of Marketing Communications. • Generate innovative concepts for social media platforms, including standard feed posts, reels, and carousels. • Propose creative ideas to elevate and upscale content in line with luxury guest expectations. • Maintain and organise the hotel's centralised photo and video library. • Take ownership of in-house point-of-sale (POS) materials and collaterals, such as brochures, presentations, monthly promotional posters, banners, leaflets, and ad-hoc announcements. • Conduct routine audits and maintenance of all marketing collaterals to ensure brand consistency and quality.
Manager Visual Merchandising
AdidasThis role combines creative vision, strategic thinking, and team leadership in Visual Merchandising, with a strong emphasis on retail excellence and consumer experience. You will support and drive the planning and execution of Visual Merchandising strategies aligned with global guidelines, ensuring a consistent and elevated brand presentation across all consumer touchpoints. The role plays a critical part in creating inspiring, consumer-centric retail environments that bring the brand to life, enhance storytelling, and drive engagement, conversion, and business performance.
Marketing Research
PaypayThe mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media to maximize the PayPay business. The marketing research position is a team that practices this idea at the forefront, creating the backbone for considering services and marketing and contributing to speedy decision-making. Specific tasks include organizing the needs of the requesting department, research planning, creating survey questionnaires, controlling actual surveys, aggregating analysis, reporting, and handling the entire process. You will also be involved in the efficiency of research operations using technologies such as AI.
CRM & Customer Engagement Specialist
CoupangRocket Now is a food delivery service that offers free shipping and service fees. You can enjoy a variety of cuisines, including Japanese, Western, and healthy options, as well as desserts and drinks quickly and affordably. The service is currently expanding in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). The Rocket Now app was recognized as the app with the highest number of downloads in the 'Restaurant Ordering and Food Delivery App' category at the 'Sensor Tower APAC Awards 2025', hosted by the global market intelligence company Sensor Tower. It also won the 'Best App Award 2025' in the shopping category. The app has ranked first in downloads in the food delivery app category for nine consecutive months in both iOS and Android app stores. The app has surpassed 5 million downloads within 15 months of its launch.
Sales & Marketing Director
IHG Hotels & ResortsAs Sales & Marketing Director you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Marketing Manager
IHG Hotels & ResortsSkills Required - Management and updating of the website - Operation of SNS posts and meta ads - Digital marketing - Branding - Production of collateral in accordance with brand guidelines - Planning and operation of events including Christmas and New Year etc.
Associate Manager, Co-Brand Marketing Japan
IHG Hotels & ResortsYou will support the development and execution of both Acquisition (non-cardmember) and Portfolio (cardmember) marketing for IHG’s Japan Co-Brand credit card portfolio. In this role, you will help ensure effective implementation of marketing initiatives across the full cardmember lifecycle and serve as a key point of contact with internal teams, external agencies, and partners. You will coordinate the production of marketing materials that drive card acquisition and ongoing cardmember engagement, make tactical recommendations to meet business objectives, and optimize channel performance.
Service and Strategic Planning - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. Main job is planning companywide strategic & leading discussions with the CEO and other executives. By utilizing the coordinated plan of our group of over 70 services and our customer base of over 100 million, this position will be responsible for planning and executing growth strategies. We started our mobile business with the aim of democratizing the mobile market, and now we have over 6 million subscriptions and are aiming for further growth. By joining us during the business expansion phase, you will gain experience that you cannot get anywhere else. Position: Position Details As a Service Planning and Promotion Member, you will be entrusted with the following tasks related to Rakuten Mobile, depending on your experience and skills. - Decision-making with management regarding company-wide strategy - Formulate pricing plan strategy - Promotion of cross-organizational projects - Planning and implementation of analysis and improvement measures - Collaboration and negotiation with each related partner company regarding option service
Engagement & Events Program Manager - AI & Data Division General Management Office (AIGMO)
RakutenBusiness Overview Rakuten's AI & Data Division develops and provides service platforms powered by AI and data, and drives data consulting services that help business units leverage AI and data at scale. The Division is responsible for defining and executing Rakuten Group's mid-to-long-term AI & Data strategy. Department Overview AI & Data Division General Management Office (AIGMO) is a cross-functional team of approximately 25 members based in Japan and India. We handle Division-wide strategy planning and operations across diverse areas including services, budget management, events, HR, and internal communications—acting as the central nerve of the Division. Position: Why We Hire To enhance the organization Position Details We are looking for a Culture & Engagement Lead who will own and drive Division-wide events, internal engagement initiatives, and cultural programs that connect our global teams and inspire a sense of belonging and shared purpose. This is a mid-level, highly autonomous role. You will be expected to take initiative, lead projects end-to-end with minimal supervision, and serve as a key driver of the Division's internal culture and community. Key responsibilities 1) Event Planning & Execution - Plan, coordinate, and execute Division-wide events including town halls, off-sites, team-building activities, internal conferences, and milestone celebrations - Manage event logistics from budget planning to on-site facilitation and post-event wrap-up - Own the Division's annual event calendar and ensure alignment with business cycles and priorities 2) Facilitation & Communication - Design and facilitate workshops, all-hands meetings, retrospectives, and cross-team sessions - Develop facilitation materials, agendas, and post-session summaries to drive alignment and action - Act as a communication bridge between leadership and the broader Division 3) Internal Engagement & Culture - Design and implement engagement programs that foster a sense of community across a geographically distributed team - Collect and analyze engagement metrics (e.g., pulse surveys, participation rates) and use insights to improve programs - Partner with HR, leadership, and team leads to identify engagement needs and design targeted initiatives - Champion DEI and cross-cultural understanding across the Division 4) Program Management - Manage multiple concurrent projects with accountability for timelines, budgets, and stakeholder communication - Report program status and outcomes to senior management and Division leadership Work Environment AI & Data Division General Management Office is a team of approximately 25 members, based across Japan and India.