Marketing Jobs in Japan

Marketing Team Lead (Candidate) - Energy Division

Rakuten

Business Overview Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses. Please see below for a list of Communications & Energy Company's services. Department Overview As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users. The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points. Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data. Position: Why We Hire We are expanding our team. Driven by stable and continuous revenue growth, we are looking to accelerate our expansion and reach new heights. Position Details As a leader candidate, you will be responsible for leading digital marketing activities both within and outside the Rakuten Group for "Rakuten Denki." Key Responsibilities Data Analysis & Planning: Analyze big data and member data within the Rakuten Ecosystem to develop strategic plans. Internal Alliances: Drive alliances and promotional collaborations with other services across the Rakuten Group. Digital Advertising: Direct in-house digital advertising efforts, including search, SNS, and display ads. Performance Management: Set KPIs and analyze performance to propose data-driven improvements. Team Management: Manage, support, and evaluate team members. Talent Development: Provide training and educational support for team growth. Why Join Us? (Benefits & Growth Opportunities) Unique Marketing Experience: Gain unparalleled experience by leveraging a combination of Rakuten Group's massive big data and utility (electricity) data. Business Scale & Expansion: Rakuten Energy currently operates at a scale of tens of billions of yen. We aim to reach the next phase of growth by strengthening alliances and marketing across the Rakuten Group. High Impact & Decision Making: As renewable energy expands in Japan, you will be involved in critical, high-level decision-making that will shape the next few years of the energy sector—a vital domain for the Rakuten Group. Work Environment Marketing Team Number of members: 3 1 manager, 2 team members

Data Marketing/Data Analysis,Multiple Use Strategy and Marketing Strategy Planning - Ecosystem Utilization Promotion Office, Company Supervisory Department (C&M)

Rakuten

Business Overview Commerce & Marketing Company operates more than 60 businesses, including Rakuten Ichiba, Rakuten Travel, Rakuten GORA, advertising business, and various other businesses. Department Overview Ecosystem Utilization Promotion Office is dedicated to maximizing synergies with Rakuten Mobile. We aim to maximize the Group's overall revenue and ROI (return on investment) by acquiring Rakuten Mobile users and cultivating loyal users for each of our services. Our department will be a newly established department on June 1, 2024 for the above mission and will be a challenging and fast-paced environment based on high expectations from the management team. Strategic Planning Section work with each of the Commerce & Marketing Company's businesses and Rakuten Mobile, and are responsible for promoting the cross-use of each business and Rakuten Mobile. To this end, we are implementing the visualization of management figures and maintenance of marketing data, as well as supporting the planning and execution of marketing initiatives for each business. The team plays an important role in building the foundation for the future growth of Commerce & Marketing Company, and is able to work in an environment close to the management team. The small size of the team allows each member to take on a wide variety of tasks beyond his or her own role. This is an environment where you can promote large projects based on your own ideas. Position: Why We Hire We aim to further develop the Rakuten ecosystem through the acquisition of Rakuten Mobile users. We will increase the headcount of the new organization which will achieve the following objectives - Acquire Rakuten Mobile users Promote Rakuten Mobile user acquisition in collaboration with each of the Commerce & Marketing Company's businesses, using the Commerce & Marketing Company's businesses as the hook. - Growth of Commerce & Marketing Company Develop and implement a marketing strategy to achieve sustainable growth that not only sends customers from the Commerce & Marketing Company to Rakuten Mobile, but also returns Rakuten Mobile users to the Commerce & Marketing Company. - Best Practices Establishment and implementation of a mechanism that enables horizontal deployment of successful and unsuccessful cases within the Commerce & Marketing Company. Position Details - Collaborate with each of the Commerce & Marketing Company's businesses Collaborate with each business to formulate and implement effective Rakuten Mobile user acquisition measures. - Data Utilization Analyze and utilize user data within Rakuten's ecosystem to plan effective measures. - Planning We will develop plans to acquire Rakuten Mobile users based on market trends, competitive analysis, and the characteristics of each business. We will also develop a plan to cross use Rakuten Mobile users to each business. Work Environment 8 members in 20s-40s. We have people from diverse backgrounds, including those who have been stationed overseas and those who came from management, sales, and marketing divisions. We are a small, elite team with an open atmosphere.

Senior Manager, Consumer Engagement Operations

The Coca-Cola Company

The Senior Manager, Consumer Engagement Operations oversees execution of loyalty campaigns, promotional operations, and consumer engagement programs within Coke ON. The role manages operational processes, campaign readiness, performance tracking, and coordination across marketing and partner teams. As the operational backbone of the Coke ON business team, the role ensures that campaigns and engagement programs are delivered reliably, on time, and with quality — at the pace and volume required by an always-on consumer platform. Responsibilities include leading end-to-end operational execution of loyalty campaigns, promotions, and engagement programs on Coke ON; owning campaign readiness processes, including setup, testing, quality assurance, and launch coordination; managing operational workflows and calendars across marketing, editorial, technical, and partner teams; tracking campaign and program performance, providing operational reporting and improvement recommendations; coordinating with bottler and brand partners on joint promotions and cross-channel activations; managing vendor and agency operational relationships to ensure delivery quality and cost discipline; identifying and implementing process improvements, automation, and standardization to increase operational efficiency; and ensuring operational compliance with legal, privacy, and promotional regulations. Organizational Impact ensures reliable, high-quality delivery of the campaign engine driving engagement on the platform. Innovation & Complexity drives automation and standardization of campaign operations to increase speed and reduce error rates. Communication & Influence coordinates across marketing, editorial, technical, bottler, and vendor teams with clarity and discipline, and communicates operational status, risks, and performance to business leadership.

PR Manager

IHG Hotels & Resorts

Marketing Manager - Hotel Indigo Tokyo Shibuya

IHG Hotels & Resorts

Marketing Managers are responsible for Marketing Communications, Brand Management, Public Relations in order to develop, implement and execute strategic marketing plans. Also, working with directors to determine budgets and targets. Ensure Hotel Indigo Tokyo Shibuya is communicating the right messaging to attract prospective customers and retain existing ones. Drive Commercial Performance: Strategically plan and execute marketing activities to enhance the commercial success of our entire hotel operations, based on agreed Key Metrics. Strategic Marketing Planning: Create and implement a Marketing Plan, integrating digital marketing, PR, collateral, partnerships, and awards. Budget Management: Develop and manage the annual Marketing expense budget to ensure alignment with Key Metrics and overall business objectives. Collaborative Leadership: Partner with the management team to align marketing strategies with hotel goals and brand standards. Campaign Development: Lead the creation and execution of multi-channel marketing campaigns that resonate with our target audience and enhance brand visibility. Performance Reporting: Oversee monthly performance reports, analyzing Key Metrics and crafting Action Plans to drive continuous improvement. Brand Integrity: Ensure all marketing activities uphold the brand promise and resonate with our unique identity. Negotiation & Partnerships: Negotiate with third-party partners to secure optimal deals while maintaining quality and achieving desired outcomes. Innovation & Efficiency: Recommend and implement systems and tools that enhance team efficiency. Market Insight: Stay abreast of marketing trends to identify the most effective online and offline channels for achieving results.