Marketing Jobs in Japan

Sales Promotion Manager - Device Sales Section , Device Business Department , Group Sales Division (GSD)

The Group Sales Division serves as a cross-functional organization dedicated to expanding the membership value and ecosystem of the Rakuten Group, which encompasses over 70 services. We lead initiatives in branding, creative, marketing, and membership. We view the mobile sector as the cornerstone of our ecosystem and, as the Group Sales Division, we are actively strengthening our collaboration with Rakuten Mobile. The Device Business Department is responsible for the end-to-end process of Rakuten Mobile’s product offerings, from procurement to sales. Within this department, the Device Sales Section is responsible for formulating sales strategies and managing sales for devices and their related accessories. You will have the opportunity to design and execute marketing strategies that maximize the appeal of these products and effectively deliver them to our customers. Growth and Experience: Professional Development: An environment that refines your skills as a marketer, requiring both data-driven decision-making and user-centric planning. Cross-Functional Collaboration: Gain experience in driving projects while coordinating with manufacturers and multiple internal departments. Impact: Experience the fulfillment of influencing purchasing behavior and mobile industry trends directly. The Device Sales Section is responsible for maximizing the sales of products such as smartphones, tablets, Wi-Fi routers, and accessories to drive customer acquisition for Rakuten Mobile. Your responsibilities will include product sales planning, enhancing partnerships with product manufacturers, managing and executing sales KPIs for various products, operational management of the official Rakuten Mobile store on Rakuten Ichiba, and inventory management for all products.

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[MedTech] DS Business Analytics & Market Intelligence Specialist, Strategy & Commercial Excellence, Orthopedics

This position is responsible for generating data-driven insights through both Business Analytics and Market Intelligence to support business strategy decisions at DePuy Synthes. By analyzing the market, competitors, and company performance, and providing insights using advanced analytical methods (Advanced Analytics / AI), the role contributes to business growth and improved strategic decision-making. In Business Analytics, responsibilities include generating business insights through data analysis (Advanced Analytics); planning and advancing AI initiatives, including evaluating use cases and supporting proofs of concept; project-managing analytical engagements and data utilization projects; analyzing KPIs and evaluating business performance; and supporting decision-making through data visualization and storytelling. In Market Intelligence, responsibilities include preparing and analyzing market data and market share reports; analyzing performance by business unit (BU) and producing regular reports; conducting competitor analysis and evaluating the competitive environment; carrying out an Annual Environment Scan; organizing and visualizing market trends using internal and external data, such as NDB and CRM data; and providing market insights and proposing related actions to each BU. The work location is the Tokyo headquarters. Johnson & Johnson has announced plans to separate its Orthopedics business and establish it as an independent company, DePuy Synthes. The separation is expected to be completed within 18–24 months, subject to the satisfaction of the necessary conditions. As a result, upon completion of the separation, the person in this position will be employed by DePuy Synthes and will be subject to DePuy Synthes’ employment framework, programs, policies, and benefits. DePuy Synthes is expected to provide further details at the appropriate time.

[MedTech] Heart Recovery Therapy & Product Marketing Manager

Abiomed Japan K.K. is seeking a Therapy & Product Marketing Manager based at J-One Tower. Abiomed provides Impella in Japan, a catheter-based percutaneous Ventricular Assist Device (pVAD) that can be inserted percutaneously and transvascularly, with the aim of saving patients’ lives and helping their own heart function recover. Impella received regulatory approval in September 2016 and began clinical use in October 2017. It is now used at approximately 280 medical institutions nationwide and has been used in more than 20,000 procedures (as of the end of August 2026). Impella is a relatively new treatment concept, and further efforts are needed to promote its appropriate use and increase market penetration. To bring Impella to more patients, we are seeking a Marketing Manager to lead the Therapy Marketing and Product Marketing teams and drive market development and broader adoption of the therapy. This is a leadership position responsible for managing the Therapy Marketing and Product Marketing teams and driving market development and broader adoption of the therapy by engaging cross-functional teams. The successful candidate will be expected to draw out the full expertise of the Therapy Marketing and Product Marketing teams and consistently deliver results as an organization. Key responsibilities include leading the Therapy Marketing Specialists and Product Marketing Specialists, and developing and executing marketing strategies aligned with business strategy. The manager will integrate customer insights, clinical evidence, and market data to develop go-to-market strategies, value propositions, and key messages. They will coach team members and support the maximization of individual and team performance. They will drive changes in physician behavior and market development through activities such as medical congresses, advisory boards, and customer education programs, and evaluate marketing outcomes to promote continuous improvement. They will appropriately manage the assigned marketing budget and resources, and, even in uncertain environments, develop strategic hypotheses and advance initiatives in collaboration with relevant departments.

Clé de Peau Beauté - Global Marketing Planner

As a global luxury brand, Clé de Peau Beauté aims to deliver consistent brand value and exceptional experiences to customers, while enhancing both brand value and business growth. To achieve this, it is important to build on brand and business strategies and product strategies, understand customer insights and the needs of each market, carefully consider “who to reach, with what, and how,” and deliver consistent marketing globally. In this role, you will be expected to take ownership of your assigned category and lead marketing with both a strategic perspective and the ability to translate strategy into action. You will also work with a diverse range of stakeholders, including Creative, product development, Digital, and teams in countries and regions, incorporating both global and local market perspectives to drive more effective marketing. Based on brand and business strategies and product strategies, you will be responsible for the full process, from developing global marketing strategies for your assigned category to planning product campaigns and directing the planning and production of communication assets. You will also design customer journeys and communication strategies based on customer insights and the needs of each market, and work with relevant departments such as Creative, Digital, and product development to develop campaigns and advertising materials. You will oversee the rollout of developed assets to countries and regions and follow up to ensure that the strategic intent is understood and the assets are used effectively in each market. You will develop global marketing strategies for assigned products and set marketing challenges and objectives by understanding the strategic role of the product and category, as well as customer needs. You will design integrated communication strategies that take into account the customer journey and the role of each customer touchpoint. You will plan global campaigns for product launches and other initiatives, and develop Creative Briefs based on marketing strategy and customer insights. You will plan communication assets, including advertising materials, and direct their production in collaboration with the Creative team, relevant departments, and external partners. You will manage consistency with the strategy, quality, and schedules, and drive the work through completion and delivery as assets that can be used in each market. You will understand the business challenges, customer needs, and marketing needs of each market and incorporate them into global plans, while communicating the intent behind global marketing strategies, campaigns, and assets to countries and regions. You will monitor how delivered assets are used in each market and follow up to ensure their effective use. You will assess the effectiveness of campaigns and communication assets, as well as their use in each market, draw lessons from customer responses and feedback from markets, and apply those learnings to future marketing strategies, campaigns, and asset planning.

EN: BusinessJP: Not Required

Creative Lead, Japan

As the Japan Creative Lead, you will lead the creative vision and execution of OpenAI’s brand in Japan. You will define how global ideas are translated, adapted, and evolved for Japan, while developing original ideas rooted in Japanese culture. You will shape creative direction, elevate craft, and ensure local relevance while protecting global brand integrity. As part of the International Creative Studio, you’ll collaborate closely with creative colleagues across OpenAI and cross-functional partners in Japan. Together with the Japan Marketing Lead, you will select and co-lead agencies in Japan, while guiding creators and production partners to deliver bold, distinctive, and world-class work that connects with local audiences. You will play a key role in shaping and evolving OpenAI’s visual identity and creative frameworks for Japan, ensuring they resonate with local audiences while remaining true to our global brand vision and principles. We’re looking for a creative leader who is conceptually strong, visually sophisticated, culturally fluent in Japan, and deeply collaborative. You can set a high bar, bring others along with clarity and inspiration, and move confidently between creative direction and hands-on work. This role is based in Tokyo, Japan. In this role, you will lead creative direction for brand campaigns, marketing, digital, content, experiential, events, and partnerships in Japan, across consumer and B2B audiences; translate global brand strategy and creative vision into culturally resonant work for Japanese audiences, developing locally originated ideas alongside global campaign adaptations; set and maintain a high bar for concept, craft, and storytelling across all creative outputs, with close attention to Japanese language, typography, and visual expression; partner closely with the International and U.S. Creative Studio, Japan Marketing, and cross-functional partners to align on creative direction, systems, and brand standards; guide and mentor designers, art directors, and creative partners working on Japan, providing clear direction, feedback, and inspiration; collaborate with Japan Marketing to turn audience insights and product capabilities into clear, locally relevant ideas and stories; shape and evolve OpenAI’s visual systems and creative frameworks for Japan while maintaining a consistent global brand; select and co-lead agencies in Japan together with the Japan Marketing Lead, aligning on agency partners, briefs and creative direction; interpret strategy and briefs, identifying the core creative tension and turning it into distinctive ideas that resonate in Japan; and act as a trusted creative partner to cross-functional stakeholders in Japan, balancing ambition, cultural nuance, and brand responsibility.

B2B Marketing Strategy and Planning Manager - Ad & Media Company (A&M)

Rakuten Group offers a diverse range of services, including e-commerce, fintech, mobile, travel, and entertainment. Leveraging customer touchpoints, Rakuten IDs, purchase data, point programs, and media assets cultivated through these services, we are creating a unique ecosystem that connects users with businesses and brands. Following commerce, fintech, and mobile, the advertising business is expected to become Rakuten's fourth pillar, driven by rapid market expansion and the data assets of the Rakuten ecosystem. In the marketing solutions business of the Ad & Media Company, where this position is involved, we are driving value creation by leveraging Rakuten Group assets across the board to solve the marketing challenges of advertisers and partner companies, with "Rakuten Insight, LinkShare, advertising, and point solutions" as our core services. The President's Office is an organization that comprehensively drives business strategy, marketing strategy, and key projects for the medium- to long-term growth of the Ad & Media Company. In this position, you will be responsible for driving strategic planning and marketing for Rakuten's marketing solutions business across the entire group. You will collaborate with diverse stakeholders, including various business/service, sales, product, data, creative, and corporate departments, to contribute to increasing awareness, communicating value, generating leads, and driving business growth for Rakuten's unique advertising and marketing solutions. In the advertising and media market, the environment surrounding corporate marketing activities is changing dramatically, with factors such as privacy regulations, the move towards cookie-less marketing, the use of artificial intelligence, data-driven marketing, and the integration of online and offline services. To further grow Rakuten's marketing solutions business, we need individuals who can not only execute individual measures but also develop marketing strategies linked to business strategies, and comprehensively drive everything from brand, product, digital, events, content, and performance measurement. As a member of the A&M Company President's Office, we are seeking someone who can lead marketing activities across the Rakuten Group and be responsible for creating systems that directly contribute to business growth. You will lead from strategy planning to implementation, execution, and effectiveness verification, from a position close to the growth strategy of the marketing solutions business. You will drive projects with a high business impact while collaborating with diverse stakeholders, including management, business leaders, sales, product, data, and creative teams. You will be involved in marketing strategies that utilize Rakuten's unique assets across various sectors, such as Rakuten ID, purchase data, points, media, e-commerce, fintech, and mobile. This is an environment where you can deepen your knowledge of marketing that combines advertising, media, and data, and aim for career expansion to positions such as business planning, marketing manager, or business leader in the future. To drive the growth of Rakuten's marketing solutions business, you will lead the entire process from formulating marketing strategies to planning, executing, measuring results, and proposing improvements. Responsibilities include formulating marketing strategies based on market, customer, competitor, and internal data; planning and promoting annual and quarterly marketing plans for the marketing solutions business; designing brand marketing, messaging, and positioning for advertisers and partner companies; product marketing, value propositioning, and sales collaboration for advertising products, data solutions, and media products; planning and promoting digital marketing measures, events/seminars, exhibitions, and lead generation measures; and planning content marketing such as case studies, white papers, sales materials, web content, and email newsletters. You will provide marketing support for various Rakuten Group businesses and promote cross-functional projects; design key performance indicators for each measure, measure results, report, and propose improvements; and build consensus and manage projects with management, business unit managers, sales, product, data, and creative teams. The President's Office offers a small, elite environment where you're close to management and business leaders, allowing you to drive marketing activities quickly while taking into account the direction and priorities of the business.

EN: BusinessJP: Not Required

[Innovative Medicine] Associate Director, New Product Planning Japan, Hematology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Associate Director, New Product Planning (NPP) is a key role to create “End to End” new franchise and product strategy of pipeline. The person in this position is expected to lead J-CST (Japan Commercial Strategy team) for Hematology pipeline programs, maximizing the value of pipeline assets by collaborating closely with cross-functional partners (R&D, MAF, BU, IMAT) as well as regional/global partners to effectively develop and execute strong LCM strategy with ensured commercial input and launch success with maximized product value; “Go to market model” to maximize asset value; forecasting and budget planning by acquiring key insights such as patient journey, buying process, treatment flow, unmet medical needs, TPP acceptance etc.; CDx strategy for relevant compounds; launch excellence of new compounds for a responsible compound by co-leading cross functional launch team (NPI); commercial input (GFLS and JACI) to be incorporated in to global strategy by coordinating Japan cross-functional priorities; and support BD activities by providing commercial expertise.

EN: BusinessJP: Not Required

PR Supervisor

Marriott International

Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps) for promotional events, property tours, and conferences. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software. Make updates to property website and monitor website for accuracy on a weekly basis. Handle magazine photo shoots on property. When public relations director is not available, response to all daily general media inquiries or refer to an appropriate spokesperson. Help to monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the property's reputation and image in the community. Coordinate on-property visits from media, including reservations, amenities, special requests, and dining. File and update press database, digital library, and press clippings. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.

EN: Not RequiredJP: Business

New Business Marketing & Promotion Lead

For more than 150 years, Shiseido has continually redefined the concept of beauty. Today, we are working to create “new beauty innovations” that go beyond traditional cosmetics and skincare to encompass people’s physical and emotional well-being. Our department’s mission is to explore the medium- to long-term business pillars that will drive Shiseido’s next phase of growth, continually generate innovative business ideas that can be rolled out from the Japanese market, and bring them to life. Several confidential projects are currently underway, and we are strengthening our marketing capabilities to rapidly bring unprecedented customer value to society. You will plan and execute business validation (PoCs) and go-to-market (GTM) strategies for initiatives ranging from 0 to 1 and 1 to 10; conduct market research in new fields, identify customer insights, and define value; develop product and service concepts and build brands; and carry out agile hypothesis testing, including acquiring early fans, validating prototypes, and conducting marketing tests. As the lead for marketing and promotion in new businesses, you will shape and drive strategies spanning initial awareness-building, fan development, and further scaling. You will plan and execute promotional strategies, including integrated online and offline communications, media planning, and campaigns for new business and service launches. You will use digital marketing methods to reach target audiences and develop CRM initiatives that encourage continued use. You will analyze market responses to promotional initiatives as quickly as possible and feed the findings back into product and service improvements. You will also manage projects in collaboration with advertising agencies, PR firms, and internal R&D and creative teams. This role offers the opportunity to become directly involved in creating businesses, using your marketing expertise to build a business from scratch or grow it. You will work on multiple business ideas emerging within the group, adapting them to the Japanese market and helping spark new movements. Backed by Shiseido’s brand assets and R&D capabilities, you can take on highly autonomous marketing initiatives with the speed and agility of a startup.

EN: Not RequiredJP: Business

Brand Initiatives Manager for Shiseido Online Store (Prestige Brands)

The mission of the E-Commerce Division is to create digital customer experiences that are every bit as compelling as in-person experiences, accelerate customer affinity and loyalty toward Shiseido, and drive sustainable growth in the customer base and revenue. In particular, for our prestige brand portfolio, a key area of focus, we aim to maximize LTV and cultivate brand fans (customers) while driving e-commerce sales by enhancing distinctive experiences (content and services) and improving UI/UX. The role is responsible for developing sales plans for the owned e-commerce channel in alignment with each prestige brand’s strategy, driving initiatives, and operating a rapid PDCA cycle based on CRM and data analysis. Working with brand owners and internal and external stakeholders, the role advances customer loyalty through segment-specific development and creates new digital experiences. You will lead initiatives from strategy development through execution to grow sales and maximize brand experience value for the prestige brands you will oversee (multiple brands are planned) on our owned e-commerce channel. Responsibilities include developing sales plans and driving initiatives for owned e-commerce in alignment with brand strategies; expanding e-commerce-exclusive experiences and improving UI/UX; designing initiatives and content to develop customer segments into fans and loyal customers; collaborating, negotiating, and coordinating with internal and external stakeholders; conducting rapid PDCA cycles to evaluate results and test hypotheses based on data analysis; designing next actions tailored to each brand’s characteristics; and building and applying knowledge across brands. You can put advanced customer development (CRM) into practice using extensive customer data, including data from “Beauty Key.” By leveraging the wealth of customer and purchase data available through Shiseido’s membership program, “Beauty Key,” you can independently design and drive personalized customer experiences and initiatives to build loyalty and customer affinity. For our prestige brand portfolio, one of the most important areas globally, you can lead strategies for long-term fan development and LTV growth through owned e-commerce, in coordination with customer acquisition and other initiatives. In an environment that emphasizes fact- and data-based hypothesis testing through rapid PDCA cycles, you can implement and evaluate initiatives with autonomy and speed when your proposals are well-founded. Working across data-driven initiatives for multiple brands will help you strengthen your skills and market value as a digital marketer. We are looking for someone to help us advance fan development and customer relationship management (CRM) for Shiseido’s prestige brands through our owned e-commerce channel. This role lets you leverage extensive customer data, collaborate with specialist advertising and data analysis teams, and independently consider “what initiative should we try next?” before turning your ideas into reality. The environment is open to approaches that are not bound by convention, and well-founded, data-driven proposals can be tested with autonomy and speed.