Marketing Jobs in Japan
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
60 open positions
Refine with filters →Marketing Researcher - Data Solutions Department, Marketing Solutions Business, Rakuten Insight, Inc. (Secondment)(A&M)
RakutenBusiness Overview Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses. This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement. Department Overview Rakuten Insight is a company that provides marketing research services to clients both within and outside the Rakuten Group. Leveraging the Group’s extensive data assets and developing research products that incorporate AI, we are driving initiatives to create new industry standards. Through the integration of “Research × Data × AI,” we aim to deepen our understanding of consumers and help our clients solve their business challenges. Position: Why We Hire The research industry is undergoing a major transformation as marketing becomes more complex and faster-paced, and AI rapidly permeates the field. We view this change as an opportunity and are strengthening the following initiatives by leveraging Rakuten's data and AI knowledge: Developing data-driven businesses that go beyond the framework of conventional research and developing and providing research products that incorporate AI. We are seeking individuals who have the passion to create next-generation research together while providing high-quality research as researchers, with "research knowledge and skills" at the core to accurately grasp and solve customers' marketing challenges. Attractive Features An environment where you can engage with diverse customers and projects, allowing you to broaden your knowledge and skills, speed that encourages challenge and growth, challenges in next-generation research through AI and data utilization, and diverse career paths and growth options. Position Details Our areas of activity are broadly divided into three domains: corporate clients (such as manufacturers), advertising and media agencies, and various Rakuten Group businesses (including Rakuten Ichiba, Rakuten Mobile, and Rakuten Travel). In each domain, sales representatives and researchers work together as a team, leveraging their expertise in online research and data utilization to help clients solve their challenges. Researchers are responsible for the full range of research tasks—from proposal and questionnaire design to data tabulation, analysis, and reporting. Main Responsibilities Research planning and proposals, research operations, AI/data utilization promotion, challenges in next-generation research combining internal and external data (purchasing, behavior, EC data, etc.) with asking data. Sample Projects For a beverage manufacturer, for an advertising agency, for Rakuten Group businesses. Work Environment Team Structure Number of researchers: Approximately 50, age range: Primarily in their 30s to 40s (many members with extensive research experience), new graduates vs. mid-career hires: Around 10% new graduates, 90% mid-career professionals. At Rakuten Insight, we have many mid-career professionals who have joined us from a wide range of industries and roles. In addition to experienced researchers, our team includes members who transitioned into research from business companies or other departments within the Rakuten Group. Backgrounds of Mid-Career Hires Sales or researcher roles at research agencies, research, brand management, or marketing positions at manufacturers and other business companies, members who transferred or transitioned from other Rakuten Group businesses into research roles. Career Path Examples of Successful Mid-Career Members Enhancing research skills within Rakuten Insight and advancing to a Senior Researcher role, transferring to a group specializing in big data within Rakuten Insight to deepen expertise in the data domain, holding a concurrent position in the AI product development group, contributing to the creation of new services that integrate research and AI, expanding their career within other Rakuten Group businesses as marketing professionals.
Omnichannel Marketer（Sales Strategy & Operational Excellence） - Energy Business Department
RakutenBusiness Overview Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses. Please see below for a list of Communications & Energy Company's services. Department Overview As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users. The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points. Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data. Omnichannel Marketing Expertise Lead omnichannel marketing initiatives that maximize customer experience by combining rich digital data with Rakuten Mobile's extensive marketing channels, including a nationwide network of over 1,600 retail stores, websites, and mobile applications. Data-Driven Decision Making Drive rapid PDCA cycles—from hypothesis building and execution to verification and optimization—where you can directly experience the immediate impact of your strategies on contract growth. At the Core of Business Growth Work at the forefront of a rapidly expanding business, leveraging our powerful retail mobile shops as key touchpoints to drive the growth of the broader Rakuten Ecosystem. Position: Why We Hire We are expanding our team to accelerate further growth on the back of steady revenue expansion. Position Details You will be responsible for formulating sales strategies and driving operational improvements for "Rakuten Denki" across "Rakuten Mobile" retail stores nationwide. This role requires an end-to-end ownership model, moving from data-driven bottleneck identification to the seamless execution and adoption of initiatives at the store level. Key Responsibilities - Data-Driven Strategy Formulation Manage store-level KPIs and analyze sales performance to pinpoint operational bottlenecks and develop targeted improvement strategies. - Omnichannel Sales Process Optimization Architect and optimize integrated sales workflows that seamlessly connect digital customer acquisition with in-store customer service. - Scaling Best Practices Analyze successful case studies and standardize them into actionable manuals and talk scripts reproducible across all store locations. - On-Site Initiative Adoption Extract field-level insights through employee interviews and elevate overall frontline sales capabilities by designing staff training programs and incentive structures. Work Environment Marketing Group Number of people: 4 people Composition: men and women in their 20s-40s All are mid-career hires, some with no experience in the energy industry.
Creative Director, Storytelling - Japan
AppleMarketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The ‘Creative Director, Storytelling’ for Marcom Japan leads the development of original concepts and copy for Japan marketing initiatives while guiding the localization of U.S. creative for the region. The role oversees a team of writers and editors, shaping ideas and maintaining a consistent Apple brand voice across all work. Through clear creative direction and close collaboration with design and cross-functional partners, the Creative Director drives world-class campaigns across owned retail spaces, non-owned environments, and digital platforms including Apple.com and LINE. This role is a senior position responsible for two core streams of work: originating bold creative for Japan and ensuring global creative translates powerfully within the market. First, the Creative Director will lead the development of original concepts and copy for Japan marketing initiatives. Working with a team of writers and in close partnership with design, they will guide world-class creative across owned retail spaces, non-owned environments, and digital platforms including Apple.com and Line. The role sets the creative standard for the region; shaping ideas from concept through execution while ensuring work is strategically grounded, culturally resonant, and on brand. Second, the Creative Director will lead a team translating and editing of U.S. creative work for the Japanese market. This includes leading an internal creative team, a network of freelance writers, and agency partners to ensure global campaigns and product launches land with clarity, craft, and cultural relevance in the region. Across both areas, the role champions strong ideas, exceptional writing, and the development of creative talent.
Solution GTM Manager for Modernization
MicrosoftBe part of shaping the future of Sales Enablement & Operation, where the opportunity to drive transformation and achieve meaningful impact is within your reach. You will join a team that plays an essential role in translating Microsoft’s Commercial Strategy into actionable execution plans, striving for operational excellence to achieve outstanding results. In this role, your expertise will drive cross-region, cross-area, and cross-subsidiary insight and execution excellence. You will bring strategy and priorities to life, accelerate transformation efforts, and enable Microsoft to deliver business impact at scale. As the Solution Go To Market Manager for Modernization in Japan, you will drive revenue growth, boost field agility, and deliver results through deep partnership across sales, marketing, consulting, customer success, and partner functions. Your focus will be on aligning processes and tools, optimizing pipelines, and ensuring effective execution to support a One-Microsoft approach. At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth‑mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what’s next for everyone.
Match Experience Senior Specialist
Red BullThe Match Experience Senior Specialist is a member of the marketing team responsible for the operation of home games and creating a special stadium experience for fans and supporters. This position is ideal for those who are passionate about soccer, the most beloved team sport in the world, and want to grow with one of the most challenging and exciting teams in the J-League. A wonderful team of members, an attractive workplace, and an environment where we can celebrate success together in the stadium await you. Responsibilities include leading on-site operations for home games, providing stadium experiences, collaborating with key stakeholders, and working with club staff and volunteers.
Communications Specialist
Red BullJoin the Red Bulls! Strengthen our Communication & PR team as Communications Specialist and contribute to unlocking the full potential of the brand. Are you passionate about the greatest team sport in the world? Do you thrive in dynamic teams and want to take on the exciting challenges of working at one of the most thrilling clubs in Japan football? Then this is the perfect playing field for you. What awaits you: fantastic team members and attractive working conditions create an inspiring work environment. And of course, we love celebrating our team's successes together in the stadium. Responsibilities include developing and implementing strategic communication plans aimed at enhancing the brand image of the club and RB Omiya, creating valuable content for various channels, managing the club's social media presence, overseeing projects related to Communications and PR, ensuring stakeholder satisfaction, aligning communication activities with the strategic club roadmap, and evaluating the performance of Red Bull projects.
On Premise Marketing Specialist Vending Machines
Red BullIn this role, you will transform the touchpoints of vending machines into a unique brand experience, enhancing the availability, visibility, and activation of Red Bull. You will work closely with colleagues in marketing, sales, distribution, key accounts, regional, and international teams to turn strategies into effective programs in the market. From developing fully branded vending machine solutions and engaging customer materials to creating activations and identifying new commercial opportunities, you will help strengthen Red Bull's presence at the point of sale.
Product Marketing Manager, EV & Energy Services for B2B, Energy Aggregation Systems
Woven by ToyotaYou will join a new product development team focused on creating EV and energy services that connect mobility, charging infrastructure, and energy management. Reporting to the Product Owner, you will work closely with engineering teams, BizDev members, internal stakeholders, and external partners to define target customers, value propositions, positioning, go-to-market strategies, and commercialization narratives for new services. You will also help shape PoC/MVP plans, validate market acceptance and customer value through customer interactions, and prepare new services for commercialization. This team offers a unique opportunity to turn Toyota’s mobility assets and Woven City’s Living Laboratory™ environment into scalable businesses, directly contributing to Woven by Toyota’s mission to expand the movement of people, goods, information, and energy.
New Business Development Specialist - Ad Solutions Department , Ad & Media Company (A&M), LINKSHARE JAPAN K.K. (Secondment)
RakutenBusiness Overview Ad & Media Company provides a comprehensive suite of advertising and marketing services, including digital advertising, research, and influencer business. Our greatest strength lies in our ability to offer end-to-end solutions-from upstream strategic planning to downstream execution, such as ad operations, performance measurement, and data analysis. Our marketing-related operations encompass a wide range of services, including "Rakuten Marketing / LinkShare," which provides full-funnel digital marketing solutions; "Rakuten Data Marketing," which leverages Rakuten’s vast proprietary big data; and "Rakuten Insight," which offers specialized marketing research services. By joining a core organization within the Rakuten Group, you will be empowered to drive your professional growth and elevate your career to the next level. Department Overview This position is part of the Rakuten Marketing Japan / LinkShare Japan, a specialized marketing arm within the Ad & Media Company. Under our motto, "Performance-Based Marketing For All Channels," we tackle the diverse and evolving business challenges of our clients by providing multi-faceted, high-impact solutions. Rooted in our history as a pioneer in affiliate marketing, we have evolved into a leader in the Performance Marketing space. We drive innovation through strategic alliances with global AI technology firms and by leveraging Rakuten’s unique marketing assets, including our proprietary big data and diverse media ecosystem. We work directly with top-tier advertisers-including the Rakuten Group itself, as well as leading e-commerce and fintech enterprises-to drive marketing ROI and accelerate business growth through data-driven performance advertising. Our primary service offerings include: Affiliate Marketing (in-house ASP), Influencer Marketing (in-house services), Search Engine Marketing (Google,Yahoo!, Microsoft), Display/Video Advertising (Meta, LINE, X, TTD, TVer,etc.), and our integrated SEO/AIO search optimization analysis tool. This position is within a team dedicated to building the "next pillar" of the Rakuten Marketing Japan Department and LinkShare Japan business. We are looking for individuals who can think beyond existing services and frameworks to build new businesses from 0 to 1 and drive them to profitability. Your proposals will directly shape product specifications, and your sales efforts will directly translate into revenue. Would you like to launch an intensive career where you can experience the "pains of creation" and the "joys of growth" closer than anyone else?
Data Analyst - Strategic Business Marketing Supervisory Department, Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative,marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share. We collaborate with Rakuten Group media (Rakuten Ichiba, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) to plan, implement, and analyze web marketing strategies to acquire new Rakuten Mobile customers. The Planning & Analysis Section, for which we are currently recruiting, has the most important mission of acquiring new Rakuten Mobile subscribers. We consistently promote the planning, execution, and analysis of web marketing strategies by making maximum use of the vast amount of data owned by the Rakuten Group and diverse internal and external channels of the Rakuten Group. Specifically, we comprehensively cover the following areas: Digital Marketing Domain: We utilize major digital media outside the Rakuten Group (listing ads, display ads, affiliates, SEO, etc.) to plan strategies, execute measures, and measure effects for acquiring new Rakuten Mobile subscribers. Rakuten Group Internal Domain: We work closely with the diverse media and customer assets of over 70 Rakuten Group services such as Rakuten Ichiba, Rakuten Travel, Rakuten Card, and Rakuten Pay to promote web marketing strategies that maximize synergy. In this department, we integrate and analyze data obtained from these broad channels to design and execute precise marketing measures based on a deep understanding of user behavior, thereby powerfully driving the growth of Rakuten Mobile. Position: Why We Hire Data utilization is indispensable for marketing activities aimed at acquiring Rakuten Mobile line subscribers. To further strengthen the construction and utilization of a data foundation for more advanced data analysis and sophisticated ad delivery control both internally and externally at Rakuten, we are recruiting additional data analysts. This position will play a crucial role in leveraging abundant data and the latest technology to deepen customer understanding and drive business growth through optimization of measures. Position Details In this position, you will promote data utilization to maximize the acquisition of mobile line subscriptions within Rakuten Mobile's marketing department. You will lead a series of processes from integrating and analyzing diverse data sources, deriving insights directly linked to business impact, to translating them into actionable measures. Problem Solving through Data Aggregation and Analysis - Data analysis utilizing the vast user data and behavior logs of the Rakuten Group, and a robust data analysis environment (BigQuery, Databricks, BI tools, etc.) - Data analysis and improvement proposals for acquiring mobile line subscriptions - Effect estimation and verification for new service introductions - Promotion of hyper-personalization for marketing measures Building Data Linkage Infrastructure for Internal/External Tools (KARTE, SalesForce, LINE, etc.) - Designing and planning for hyper-personalization - Building and optimizing machine learning and AI models with specialized departments Designing, Building, and Operating Dashboards - Data processing using BigQuery/BI tools (DOMO Tableau, Looker, etc.), dashboard design, construction, automation, and development of KPI monitoring infrastructure Proposing Analysis Results and Supporting Decision Making - Supporting ad-hoc data extraction and hypothesis testing - Structurally organizing analysis results as a story and presenting proposals and reports through documents and presentations - Collaborating with diverse stakeholders (marketing personnel, development teams, etc.) to provide proposals and decision-making support based on quantitative insights Work Environment Our organization is a team within the Rakuten Mobile marketing department, dedicated to acquiring new line subscribers through data utilization. Comprising three data analysts and two data scientists, primarily in their 20s and 30s, each member enjoys significant autonomy and influence, fostering a fast-paced environment for challenging work. We cultivate a culture that constantly embraces new technologies and analytical methods, prioritizing data-driven decision-making. Attractions - Forefront of Data/AI Utilization: We are promoting AI utilization company-wide, and you can gain work experience by combining Rakuten's abundant data. - Impact on Business Contribution: The insights you derive will have a direct impact on the core of Rakuten Mobile's business, which is the acquisition of line subscriptions, making this a rewarding position where you can feel the results of your work. - Collaboration with Experts: There are many data science and AI experts within the company, and you can improve your skills by collaborating with them.