Marketing Jobs in Japan
68 marketing jobs in Japan open to English speakers, updated 25 October 2026.
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
Refine with filters →Digital & eBusiness Analyst
Thermo Fisher ScientificAs part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. Join our e-Business team at Thermo Fisher Scientific and contribute to digital transformation and customer engagement. You'll lead digital and eCommerce initiatives, analyze customer behavior, and optimize our online presence across multiple channels. Working with cross-functional teams, you'll use advanced tools and technologies to deliver data-driven insights and implement innovative digital strategies that enhance customer experience and drive business growth. In this role, you will drive decision making and operational excellence by using data analysis and insights to optimize eBusiness operations, building strong reporting frameworks to track performance and identify areas for improvement, ensuring smooth execution of eBusiness strategies and proactively addressing challenges, understanding performance metrics and working with Analytics and Customer Insights to establish KPIs for reporting, and championing digital transformation across the organization to increase digital awareness at all levels. You will promote eBusiness initiatives as a key growth driver and ensure widespread organizational buy-in and support. You will collaborate with divisions and functions to align eCommerce and web initiatives with organizational goals, including WSP (web special pricing), WebCAS PBI, reporting, dealer support, Digital Day, UAT testing, feature tracking, enablement and onboarding. You will engage stakeholders to develop business justification and approval to move efforts forward, including Global, Regional and Country Commercial Managers; Finance, Customer Care, commercial leaders and Sales; and APJ COEs in marketing, digital operations, Digital Intelligence, eBusiness, Data Science & Analytics, IT, PMOs and Program Managers.
Rakuten E-Commerce Marketplace Strategy Manager
ShiseidoCapture the rapidly evolving consumer landscape and accelerating shift to e-commerce, and build consumer-centric touchpoints. Connect with a large number of customers on Rakuten, one of Japan’s largest platforms, and take on the challenge of maximizing our brand value. Deliver results in both sales and profit, and create new growth opportunities through consumer-centric marketing. Covering a broad range of brands, from prestige to premium, plan, execute, and analyze digital marketing initiatives to increase sales and acquire customers on Rakuten Ichiba. Drive advertising operations and official store management in collaboration with Rakuten and brand owners. Develop our growth and overall strategies on Rakuten, guided by advertising policies and strategic initiatives. With the mission of growing sales and market share for assigned brands, maximize brand value through advertising planning and execution on Rakuten Ichiba, new customer acquisition and existing customer development, internal and external collaboration, and cross-company co-creation. In addition, develop and validate hypotheses based on sales data analysis; manage advertising, including KPI setting and PDCA with agencies; negotiate with platform representatives; coordinate promotions with the sales team; and collaborate with brand owners. We are still in a growth phase, and this is an environment where new challenges are welcomed. Reports clearly show the results of the advertising and initiatives you launch, enabling you to make improvements quickly and practice a fast PDCA cycle. This is an ideal position for people who enjoy and excel at taking on challenges. You can be involved throughout the process, from strategy development to execution, and work with a high degree of autonomy and speed. This is an environment where you can find fulfillment in seeing your ideas and initiatives directly reflected in sales and brand value. We look forward to welcoming you as someone ready to take on challenges. Let’s grow e-commerce sales together! We encourage you to apply!
Director
AccentureThis role leads ongoing execution support across a range of areas for large-scale development and BPO projects in marketing, including planning and driving business transitions, campaign planning based on digital strategies, proposing initiatives based on quantitative and qualitative analysis, and UI deliverables. As a Campaign Manager, you will build projects, automate and drive improvements, plan digital campaigns, define KPIs, manage production, conduct analysis and reporting, operate PDCA cycles based on quantitative data, and design UI/UX. As an Information Architect, you will understand clients’ business challenges and develop strategies, understand, organize, and analyze operations in digital marketing, lead or support project teams, and plan and oversee planning activities. As a Marketing Analyst, you will interview clients to identify and define challenges, design and manage overall initiatives to address them, conduct data analysis and consulting, operate PDCA cycles based on quantitative and qualitative data analysis, and design and prepare regular measurement reports. As a Technical Consultant, you will support the implementation and operation of marketing automation tools (Salesforce Marketing Cloud), plan new CRM scenarios and operate PDCA cycles, manage ad hoc campaign delivery, and report on and analyze delivery results.
Public Relations Manager
Marriott InternationalSupports the developing and implementing an ongoing media and community relations for two hotel properties, The Tokyo EDITION, Toranomon and Ginza. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program. The role builds brand and property awareness to drive revenue by working with local, regional and national resources, media outlets, journalists, agencies, and KOLs; managing social media, online media, property imagery, and collateral; and ensuring consistent brand messaging. It builds relationships with writers, local media, community members, agencies, and distribution channels to increase exposure, sales opportunities, and revenue. It coordinates communications efforts, evaluates public relations opportunities, develops strategic public relations plans, manages media visits and press releases, and supports community service activities. It provides exceptional customer service by engaging with guests, responding to feedback and complaints, observing employee service behaviors, and conducting site inspections with visiting journalists. Additional responsibilities include maintaining records of public materials and ensuring compliance with corporate public relations guidelines. The role also requires leadership, communication, problem-solving, teamwork, planning, relationship-building, talent management, business and technical acumen, media communications knowledge, sales ability, opportunity analysis, computer skills, and creative software skills.
Public Relations Senior Manager
Marriott InternationalResponsible for developing and implementing an ongoing media and community relations program to enhance the property's sales and marketing efforts in order to target market and reinforce the company identity. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Develops and implements an ongoing, focused media and community relations program. The role builds brand and property awareness to drive revenue by working collaboratively with local, regional and national resources, soliciting media outlets and travel media individuals, selecting opportunities based on market conditions and property needs, and obtaining exposure through travel journalists and media outlets. It increases awareness within the travel media community, coordinates events to grow restaurant revenue, maintains website content and promotions, manages social media efforts where applicable, works with online media outlets, organizes photo shoots, coordinates publication offers and information, develops brochures and collateral, participates in property imaging work, and ensures consistent brand and property messaging across public relations, communications and guest touch points. The role builds and strengthens relationships with travel writers, local media, the community, internal and external stakeholders, e-commerce vendors, media and distribution channels. Activities include calls, entertainment, FAM trips and trade shows. It identifies distribution channels to sell distress inventory, provides creative tools for communications, acts as a liaison between corporate and properties, and assists with promotions. The role provides accurate communications to visiting journalists, evaluates public relations opportunities, develops strategic public relations plans, manages media visits, coordinates community service activities, provides strategic counsel and issues statements in support of property Executive Teams, creates contracts for photo shoots and trade agreements as required, directs creative print fulfillment, and writes hotel press releases and other print and electronic media content. The role sets a positive example for guest relations, obtains and responds to guest feedback and complaints, observes employee service behaviors and provides feedback, strives to improve service performance, and conducts site inspections with visiting journalists. It also maintains detailed files and records on public materials and ensures the property follows corporate public relations guidelines.
[Innovative Medicine] Sr. Manager, Launch & Marketing Excellence
Johnson & JohnsonAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. This role serves as a senior individual contributor driving launch and marketing excellence across all three business units in Japan. The role independently leads high-priority, cross-functional initiatives, translates enterprise priorities into practical plans, and delivers measurable outcomes through influence rather than formal authority. For Launch Excellence, the role rigorously assesses launch readiness, identifies risks and opportunities, and mobilizes cross-functional stakeholders to resolve issues and strengthen execution. For Marketing Excellence, the role evaluates organizational and individual capability needs and designs or delivers targeted solutions that strengthen marketers' strategic and executional capabilities. The role also contributes Japan perspectives to Asia Pacific Launch and Marketing Excellence forums, leverages regional resources and best practices, and helps translate relevant regional priorities into local impact. The role has two core areas of responsibility: Launch Excellence and Marketing Excellence. Across both areas, the Senior Manager is expected to independently lead complex initiatives, influence senior stakeholders, and deliver measurable business and organizational outcomes. For Launch Excellence, the role facilitates cross-functional discussions and collaboration throughout launch preparation; assesses launch status using agreed dashboards, milestones, and KPIs, ensuring that risks, gaps, and decisions are clearly surfaced; partners with cross-functional teams to define solutions, clarify ownership, and drive timely resolution of emerging issues; and provides independent, strategic recommendations to brand and business leaders to strengthen launch readiness and execution. The role captures and synthesizes lessons from launches and priority initiatives, translates insights into practical frameworks, tools, and recommendations that can be applied across brands and business units, and creates forums and mechanisms that enable consistent sharing and adoption of relevant launch best practices. For Marketing Excellence, the role independently leads enterprise priorities that strengthen organizational and individual marketing capabilities; diagnoses capability gaps using stakeholder input, business needs, and available data, then designs fit-for-purpose interventions; manages complex workstreams end to end, including strategy, stakeholder alignment, planning, execution, measurement, and continuous improvement; and partners with business-unit leaders, Marketing Directors, cross-functional partners, and regional colleagues to ensure relevance, adoption, and measurable impact. Across both areas, the role proactively identifies unmet needs, emerging risks, and opportunities; develops clear recommendations, challenges assumptions constructively, and converts ambiguity into structured action plans; makes sound decisions within the scope of responsibility, escalates appropriately, and maintains momentum with limited supervision; and demonstrates ownership for outcomes, not only activities, communicating progress, trade-offs, and impact clearly to senior stakeholders.
Head of Relational Marketing Intelligence - Ad & Media Company(A&M)
RakutenThe Ad & Media Company is positioned as Rakuten Group’s fourth key business pillar and is expected to play an important role in driving the Group’s future growth through the expansion and development of its advertising business. Building on our established businesses -including the internet advertising business “Rakuten Marketing / LinkShare,” the marketing research business “Rakuten Insight,” and the marketing solutions business “Rakuten Data Marketing”- we aim to further leverage advertising opportunities across Rakuten Group’s more than 70 services. Our vision is to create new business models by maximizing the value of Rakuten’s unique assets, including Rakuten members, Rakuten Points, strong brand recognition, and extensive member data, while generating synergies across the Rakuten Ecosystem. Through these strengths, we strive to become an unparalleled marketing partner that delivers unique value to our clients. Through the Rakuten Ecosystem, Rakuten Group has accumulated more than 100 million member IDs and a vast amount of purchasing data. Yet, we believe the full potential of these unparalleled assets has not yet been realized. Our next challenge is to redefine and unlock the value of these powerful assets through advertising, transforming the business into Rakuten Group’s “fourth pillar” and a key driver of future growth. We are looking for leaders who can take the lead in this unprecedented challenge. To achieve this ambition, we need the expertise, extensive industry experience, and strong professional networks of accomplished leaders. We are seeking individuals who are motivated by the opportunity to drive business growth at the forefront of management and make a significant contribution to Rakuten Group’s next stage of growth. You will have the opportunity to build a pioneering business model by leveraging assets unique to Japan - specifically, a user base of over 100 million IDs, extensive purchase data, and advanced AI technology. For those with deep industry knowledge and connections, this role offers the chance to drive the growth of Rakuten’s “fourth pillar” while working closely with senior management. You can elevate your career to the next level in terms of personal aspirations, professional growth stages, and the scale of your impact. As the Head of Relational Marketing Intelligence, you will be responsible for conceptualizing and driving new customer and marketing strategies by connecting client companies' management, business, and marketing challenges with the data, insights, customer touchpoints, and marketing solutions inherent in the Rakuten ecosystem. This role does not begin with questions like “which data should be analyzed?” or “what products should be proposed?” Instead, the starting point is the question: “How should relationships with specific customers be transformed to drive the client's business growth?” You will be required to derive the necessary insights based on this inquiry and translate them into concrete management and marketing actions. Through dialogue with client executives, CMOs, and marketing leaders, you will identify and structure issues related to business strategy, customer composition, CRM, LTV, branding, customer experience, and data utilization, subsequently formulating strategies to enhance customer value over the medium to long term. You will then integrate insights gained from Rakuten Group’s diverse customer touchpoints - including purchasing, payments, loyalty points, finance, telecommunications, and media - to develop a tailored “Relational Marketing” strategy specific to each client. Beyond providing strategic recommendations to individual clients, a key part of your mission will be to systematize the knowledge gained from multiple projects and evolve it into Rakuten’s proprietary “Relational Marketing Intelligence” - developing methodologies, frameworks, solutions, and products. By collaborating across diverse specialized teams - including sales, marketing research, data science, product development, media, and consulting - you will transform Rakuten Group’s “data” into “insights,” and those “insights” into “intelligence,” ultimately driving tangible management and business results for the client. Your responsibilities include identifying and structuring management, business, and marketing challenges for major clients; engaging in strategic dialogue and providing advisory services to executive leadership, CMOs, and marketing heads; formulating medium- to long-term customer strategies centered on increasing Customer Lifetime Value (LTV); designing CRM, customer portfolio, and loyalty strategies; building integrated customer strategies covering the entire lifecycle: acquisition, nurturing, retention, cross-selling, and fostering loyalty; deepening customer understanding by leveraging data, insights, and intelligence from the Rakuten ecosystem; designing customer segmentation, customer value models, and customer journeys; conceptualizing marketing strategies that combine client first-party data with Rakuten assets; building marketing intelligence by integrating data on customer behavior, market trends, brand perception, purchasing patterns, etc.; deriving management and marketing implications from data and insights, and translating them into concrete decisions and actions; designing KPIs that link marketing investments to business outcomes such as sales, profit, LTV, and customer value; planning integrated strategies that combine Rakuten Group’s media, data, commerce, fintech, mobile, and loyalty point services; leading strategic projects that span specialized teams such as sales, data, research, product, and media; planning and proposing large-scale strategic initiatives for key clients; systematizing methodologies, frameworks, and solutions for “Relational Marketing Intelligence”; developing new services and business models based on “Relational Marketing Intelligence”; communicating the concepts and value of “Relational Marketing Intelligence” both internally and externally; and developing the next generation of talent in marketing strategy and intelligence. The organization has 690 employees, an average age in the mid-30s, and a new graduate to mid-career hire ratio of 30% to 70%, as of September 2026. Example backgrounds include experience at a consulting firm, advertising agency, or operating company, and experience leading strategy formulation and project execution aimed at business growth within a corporate management or business planning department.
【2WP/MBC】Internship at Two-Wheeler & Powersports Marketing and Business Communication
BoschUnit Code: 2WP/MBC. Challenging Internship at Bosch Japan! You will get the chance to work for a global player and be a part of a dynamic team where you can gather practical and on-the-job experience with a mix of day-to-day operations and projects. Your tasks will include supporting the planning, logistics, and execution of global and regional events, including customer events, press events, trade shows, and internal events; creating and distributing internal communications content across digital channels, including intranet articles and blog posts, and executive video letters; serving as the primary liaison with creative agencies and vendors to oversee the production of product videos and graphics, event branding materials, and promotional merchandise; monitoring remarkable marketing initiatives by industry players and cross-industry communication trends to provide actionable benchmarks and creative insights to the team; and organizing and facilitating regular team meetings and supporting the global marketing communications team to implement annual processes. The target internship period is 1st February 2027 - 31st July 2027. Applicants should be able to stay for a period of 6-12 months at the company, be regularly enrolled at a university during the entire internship period, and be flexible, willing, and motivated to live and work in a different culture. Non-Japanese nationals must be eligible to obtain the Designated Activities Visa for an internship with Bosch Japan. They must be enrolled at a university at least 3 months before the internship and during the entire internship period, and their university must sign a document confirming that the internship represents a mandatory or strongly recommended part of their university curriculum when applying for the visa. Bosch will not carry out country-specific tax treaty procedures or refund procedures.
デジタルマーケティング アソシエイトマネージャー日本＆マイクロネシア担当（東京コーポレートオフィス）Associate Manager, Digital Marketing, Japan & Micronesia (Tokyo Corporate Office)
IHG Hotels & ResortsThe Associate Manager, Digital （Omni-Channel） Marketing, Japan & Micronesia is responsible for the end-to-end execution, operation and continuous optimization of Japan-specific owned digital channels and customer journeys, with a primary focus on the LINE ecosystem, IHG Japan-owned social channels and the IHG Japan website. The role also supports the localization and execution of Global and EAPAC campaigns in Japan & Micronesia, translating approved campaign direction into locally relevant and executable channel plans across IHG.com, web and app merchandising, email, mobile push, LINE and Instagram. The role combines omni-channel planning and orchestration with hands-on execution, including content and asset coordination, platform and content setup, localization, stakeholder alignment, agency and technology-partner management, testing, quality assurance, launch readiness, performance reporting and post-launch optimization. The role works across marketing, loyalty, brand, technology, analytics, regional and global teams, agencies and hotel stakeholders to deliver consistent, high-quality customer experiences, and contributes to direct-channel performance, customer engagement and revenue growth through effective omni-channel execution and continuous optimization. The role includes translating approved market, campaign and loyalty program priorities into actionable omni-channel plans; defining channel roles within customer journeys; maintaining integrated calendars, execution plans and launch-readiness documentation; and personally managing content and platform setup. It manages day-to-day operation and activation of LINE Official Account and LINE MiniApp, IHG Japan-owned social channels with a primary focus on Instagram, and Japan-specific content and customer journeys on IHG.com. It also supports localization and execution of Global and EAPAC campaigns in Japan & Micronesia across assigned channels, from setup and testing through launch readiness, reporting and optimization.
Marketing Manager, Industry Vertical Campaigns
NvidiaWe're currently looking for an experienced field marketing manager who is passionate about making contributions directly in business based on knowledge and skills around the latest AI technologies. In this strategic position, you will create and drive industry specific marketing campaigns and programs in Japan market. You focus on a few vertical segments including, Telco, financial service and healthcare industries in sync with your direct counterparts in HQ and local sales / business development managers. You will be responsible for developing plans, campaign building & execution, and coordinating online events and offline events by partnering with essential internal and external collaborators. You will also bring strong analytical skills to evaluate the program's effectiveness. This position is based in Japan, closely aligned with our APJ and HQ teams. Are you ready to make a difference? Come and join us!