Marketing Jobs in Japan
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
68 open positions
Refine with filters →Data Analysis/Service and Strategic Planning - Marketing Division
RakutenThe Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Your primary responsibilities in the Service Planning and Promotion Division will involve formulating company-wide strategies for Rakuten Mobile and leading discussions with senior management, including the CEO. You will be responsible for planning and executing Rakuten Mobile’s growth strategies by leveraging the Rakuten Group’s collaborative initiatives—which encompass over 70 services—and its customer base of more than 100 million people.
Data ARPU Planning and Promotion - Marketing Division
RakutenThe Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. The Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Data ARPU Group, to which you will be assigned, is responsible for maximizing ARPU from Rakuten Mobile users’ data usage.
Content & Publisher Relations Manager Candidate - Kobo Japan Department (KJD)
RakutenBusiness Overview Rakuten Group provides more than 70 services in a wide range of fields, including e-commerce, travel, digital content, and other Internet services in Japan and overseas, as well as financial services such as credit cards, banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier services, and professional sports. By organically linking these services through a membership system centered on Rakuten members, Rakuten has created a unique “Rakuten ecosystem” that is unlike any other. Department Overview Rakuten Kobo is a global eReading service with one of the largest eReading catalogues in the world. The service has many users and is a major player in Japanese e-book industry which has been growing rapidly. The Sales Section is the heart of Rakuten Kobo's offering. We are responsible for cultivating strategic partnerships with Japanese and international publishers, acquiring a diverse range of high-quality eBooks, and ensuring our content library aligns with our "Reading Oasis" vision. This department is undergoing a strategic transformation to enhance its focus on publisher relationship management, strategic content acquisition, and sophisticated content merchandising. While manga remains a core strength and focus, we are strategically expanding our diverse non-manga categories to broaden our appeal and reader base. We collaborate closely with Product, Marketing, and Device teams to bring the best reading experience to our users. Position: Why We Hire To achieve our vision of becoming "the most loved digital e-reading ecosystem" and to successfully implement our "Reading Oasis" strategy, we are strengthening our Publisher Relations team. This role is critical for building deeper, more strategic partnerships with publishers, expanding our non-manga content offerings, while continuing to foster strong relationships for our core manga business. We need a dynamic leader who can actively engage with publishers, negotiate effectively, and champion our premium content strategy. Key Attractions - Business & Organizational Phase: Join us at a transformative period where you can actively contribute to shaping the future of digital reading in Japan. This role offers the opportunity to build and grow strategic publisher relationships aligned with a clear, ambitious vision. - Autonomy & Culture: Operate with significant autonomy within your portfolio, driving key relationships and negotiations. Our culture values proactive initiatives, cross-functional collaboration, and a deep appreciation for the world of books. - Career Growth: Develop advanced negotiation skills, strategic partnership management expertise, and a deep understanding of the evolving digital content landscape. Position Details We are looking for an experienced and strategic Publisher Relations Manager to lead our engagement with key Japanese publishers. Reporting to the Senior Manager, Sales Section, you will be responsible for cultivating strong, collaborative partnerships, negotiating content deals and ensuring our content library aligns with our premium vision. This role is crucial for expanding our non-manga offerings and strengthening our overall content ecosystem. - Publisher Relationship Management: Build and maintain strong, trust-based relationships with a portfolio of key publishers, acting as their primary point of contact. - Content Acquisition & Negotiation: Lead negotiations for eBook content acquisition, ensuring favorable terms that support Rakuten Kobo's strategic goals. - Strategic Partnership Development: Identify and develop opportunities for deeper collaboration with publishers, including joint marketing initiatives, exclusive content, and innovative programs. - Market Insights: Monitor industry trends, publisher strategies, and competitor activities to inform content acquisition and partnership approaches. - Internal Collaboration: Work closely with Content Merchandising, Content Operations, Marketing, and Product teams to ensure seamless content flow, effective promotion, and optimal user experience. - Reporting: Track and report on publisher performance, content acquisition metrics, and key initiatives. Work Environment 12 members (All sales division) 6 members in this team. - It consists of mid-career (different industries), new graduates. Mandatory Qualifications: - 5+ years of experience in publishing, digital content, media, or related industries. - Proven track record in partnership management, business development, or content acquisition. - 5+ years of leadership experience managing and developing high-performance teams. - Experience negotiating with publishers, distributors, or rights holders. - Strong strategic thinking and analytical skills, with the ability to translate vision into actionable plans and measurable outcomes. - Excellent communication, presentation, and interpersonal skills. - Deep understanding of Japan's digital content market, including publishing trends, consumer behavior, and competitive landscape. - Passion for books, manga, and digital reading experiences. Desired Qualifications: - Experience in digital publishing platforms or a publisher’s digital division. - Established network in the Japanese publishing industry. - Experience managing a small team or mentoring junior staff. - Experience working in a global organization or multinational company. - Business-level English communication skills. Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Technical SEO & AI Search Optimization Manager
SalesforceWe’re seeking a self-starter Technical SEO & AI Search Optimization Manager to transform how Salesforce Japan shows up across search and AI-powered answer experiences. This is not your typical SEO role. We’re looking for someone with data-driven technical SEO expertise, hands-on experience with web technologies and analytics, and the curiosity to shape the future of organic growth in the age of AI. As customers increasingly use AI Overviews, AI Mode, ChatGPT, Claude, Gemini, and other answer engines to research, compare, and make decisions, Salesforce Japan needs to ensure its content is discoverable, understandable, trusted, and selected. You will own the technical foundation of organic visibility across Salesforce Japan's digital properties. This includes site architecture, strategic internal linking, crawlability, indexation, structured data, page quality, and content accessibility for search and AI systems while advancing Salesforce Japan's Answer Engine Optimization (AEO) strategy.
Sales & Marketing Coordinator
IHG Hotels & Resorts日々同じことの繰り返しではありませんが、IHG での主な日常業務は以下のとおりです。 ◇セールスサポート ◇セールス担当者及びクライアントとの連絡により、正確な団体予約内容を詰めていく ◇対面、メール、電話において、高いレベルのサービス基準を提供する ◇クライアントのニーズを効果的に促進するうえでの要件をセールス担当者に確認、明確化する ◇セールス担当者と連携しオペレーション 部門と正確な情報共有、依頼事項伝達を行う ◇マーケティングサポート ◇マーケティング及びPR担当者を通し、クライアント、PR委託先のニーズを把握する ◇対面、メール、電話において、高いレベルのサービス基準を提供する ◇マーケティング及びPR担当者の事務処理のサポート ◇マーケティング及びPR担当者と連携しオペレーション部門と正確な情報共有、依頼事項伝達を行う
Innovative Medicine Director, Launch and Marketing Excellence Department
Johnson & JohnsonAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Senior Director, Customer Marketing, North Asia
The Coca-Cola CompanyWhat You’ll Do for Us: - Lead the business planning of consumer marketing strategies, co-create promotions and product innovation and actively implement and steward global programs in alignment with the OU, Business Development Director and McDonald’s that maximize profitable, recurring growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands within the McDonald’s system in the geographical area of responsibility. - Strongly Collaborate with TCCC network; TMD International teams and McDonald’s HQ/ Top markets as CMO level to co-develop scalable programs and bring thought leadership to drive Value. - Work as an integrated part of the team to develop local programs in line with the global beverage growth plan (including core brands (sparkling), non-carbonated beverages and innovative new products which meet changing McDonald’s and TCCC consumer lifestyle needs). - Play a leading role as subject matter expert in strategically selected projects such as Value, Execution, weekly+ recruitment, portfolio strategy and global campaigns leveraging global assets when required, etc. Must steward best practices across the globe. - Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders of McDonald’s, TCCC OUs, and TMD across JSK and GCM, ensuring the integration and alignment of TCCC and McDonald’s strategic priorities in the BPs, leveraging best practice, thinking, resources and capability to drive synergies and results. - The successful candidate must be able to independently engage and influence Senior McDonald’s Marketing leaders (CMO level), Global TCCC marketing leadership (Global category leads, AIP, Design.) OU Marketing (VP Marketing, Frontline directors.) and Senior TMD leadership (SVP international markets, Global VP, TMD president). - Provide ongoing mentoring and leadership in the marketing area to the members of the team.
Director, Coffee, Georgia OTC Execution
The Coca-Cola CompanyAt The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.
Senior Director, Shopper Marketing
The Coca-Cola CompanyThe Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase – across stores, shelves, and digital retail environments, with the clear objective of increasing basket/beverage incidence and driving shopper transactions. This role leads the development of end-to-end shopper engagement strategies grounded in a deep understanding of shopper behavior science and high-quality, effective shopper communication.
Senior Manager, RGMX – Tea
The Coca-Cola CompanyThe Senior Manager, RGMX Tea is responsible for leading Revenue Growth & Margin Expansion strategies for the Tea category in Japan. Reporting to the Senior Director of RGMX, this role involves translating OU LRP/ABP strategy into category-specific pricing, promotions, packaging and product mix strategies that drive sustainable topline growth, transaction expansion and margin improvement within the tea category. The role is fully accountable for the Tea category's OBPPC, ensuring that the P/L expectations for the Tea category are met within the total Japan business.