Marketing Jobs in Japan
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
55 open positions
Refine with filters →Promotional Artwork Coordinator, App Store - Japan
AppleApple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other's ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It's the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you'll do more than join something — you'll add something. The App Store is the world's largest and most innovative software store, serving hundreds of millions of iPhone, iPad, Apple Watch, Apple TV, Vision Pro and Mac customers worldwide. We have a new opportunity for a Promotional Artwork Coordinator to join us to support asset production. In this role, you will assist with the App Store’s artwork program by managing and organizing creative assets. We are looking for a team player with strong communication, collaboration and organizational skills. You will be joining a dynamic digital production environment and will oversee the intake and approval of hundreds of developer assets submitted for promotional use on the App Store every month. The Promotional Artwork team is a key partner in the App Store ecosystem, and works closely with cross-functional teams including Design, Editorial, Production and Business Affairs to coordinate and deliver engaging promotions to our customers. You will be responsible for carrying out the developer asset lifecycle from request through reviews and approvals to handoff and archiving. You will also be responsible for working cross-functionally with teams around the world to help shape plans for the asset management process and tooling enhancements.
Marketing Specialist / Senior Marketing Specialist
MercariThis job requires proficiency in Japanese. The job description is available only in Japanese. As a marketing professional, you will be responsible for customer marketing planning, development promotion, and operations to encourage more customers to use Mercari Group's products more frequently. Key responsibilities include strategic planning and KPI accountability, advertising, promotion, onboarding experience planning and promotion, CRM initiatives, campaign planning, improving active rates and usage frequency through product enhancements, and closely collaborating with BizDev, product managers, engineers, and designers to plan and promote cross-departmental marketing projects.
Marketing Specialist - Brand Marketing Strategy Department, Marketing Division
RakutenThe Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. The Brand Marketing Strategy Department is responsible for the development of all the creative products that customers see and hold in their hands in the Rakuten Mobile business. It has already been 5 years since we started our service, but we are constantly improving our branding area while keeping an eye on market trends (user trends). We have a wide range of ages among our team members, and we have a team environment where we can always discuss things with each other. We are a department where you can enjoy a sense of accomplishment and an environment where you can create better products one project at a time without inertia or giving up. The Brand Marketing Communication Section is responsible for driving all marketing communication initiatives from planning to execution in one team. The team environment is full of speed and logic where you can enjoy the dynamism as a marketer, especially in a high priority business in Rakuten group. As one of the groups in the section, Marketing Strategy Planning Group is mainly responsible for developing marketing strategies and KPIs, while designing and operating user surveys and analyzing related data. The group is also responsible for reporting the results to the company executives. Additional hiring to strengthen the marketing communication area in line with the expansion of Mobile business. The Marketing Strategy Planning Group is responsible for the following tasks, and you will be responsible for one or more of these. Gathering and analyzing information on the environment, market, and users. Constructing and verifying marketing strategies. Optimizing media budgets. Formulating, forecasting, and verifying KPIs. Other quantitative and qualitative data analysis. Reporting to management. Presentation materials are generally created in English.
Point business development, Strategy Planning Department - Point Business Development Department
RakutenBusiness Overview Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports. Department Overview Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone." Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group. Position: Why We Hire Growth of the entire ecosystem cannot be achieved by simply extending the optimization of individual businesses and services. Also, as Rakuten's ecosystem is huge and special, its growth and competition strategy will have to become new and dynamic. Therefore, while discussing directly with the president and vice president, we are constantly creating strategies to solve complex simultaneous equations of company-wide growth and individual business growth. The team is a small number of elite teams centered on people from strategic consulting firms, and mixes logical (left-brain) approaches such as Rakuten's big data analysis and insight research with intuitive (right-brain) approaches such as design thinking. At the same time, we will create a new strategy. If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying. Position Details We are looking for people who can contribute to the promotion of business utilizing Rakuten Points, which is issued over 300 billion annually. You will be responsible for new planning and promotion from the monetization of services that already exist. Examples of other strategic themes Top management proposal for company-wide strategy (marketing strategy, company-wide KPI formulation, etc.) Planning of overseas ecosystem strategy Planning and development of products and business solutions that utilize Rakuten's huge assets (ID, points, data, etc.) Development of a completely new marketing method Planning company-wide customer strategy
Data Analyst (Rakuten Mobile business) - UX Strategy Section, Brand Marketing Strategy Department, Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview UX Strategy Section manage end to end user journey of Rakuten Mobile business including online and offline. By conducting UX research and designing product UX, like mobile App, we try to improve wide variety of touchpoints in our business. Position: Why We Hire To expand organization for further growth of our mobile business. We have wide variety of data, like cookie, ID, survey data and you can analyze data deeply utilizing those and find growth drivers. Position Details - Data Analytics - Data visualization - Implementing measurement environment - Creating presentation deck Work Environment In our team, UX Specialists from various countries and background work closely as one team. As a UX specialized team, we manage comprehensive UX in Rakuten Mobile service including online and offline.
Strategic Planning and Strategy Implementation (Rakuten Mobile Business) - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Planning and Management Division, to which you are scheduled to be assigned, is part of the marketing department for the Rakuten Mobile business and is responsible for strategic planning and budget formulation. You will have frequent interaction with senior management, providing an environment where you can work with a broad perspective. Position Details We are seeking a candidate to join the marketing department at Rakuten Mobile, where you will work closely with senior management to develop strategies and formulate budgets. Depending on your experience and skills, you will be responsible for the following tasks: - Strategic Discussions with Senior Management: Based on metrics aligned with company-wide strategy, you will discuss business direction with senior management and support their decision-making. - Driving Key Projects: Based on requests from senior management, you will lead the planning and execution of key projects directly linked to business growth. (Examples: KPI design, local area marketing planning, business plan formulation, etc.) - Budget Planning: You will prepare the budget for Rakuten Mobile’s Marketing Department. Work Environment Manager :1 Regular employee :5 Temporary employee :3 Outsourcing :2
Manager Loyalty, Japan & Micronesia
IHG Hotels & ResortsRole Purpose Rresponsible for analysing loyalty performance trends, understanding the competitive environment, assisting with regional strategic business plan development and supporting the implementation of tactical initiatives to drive member acquisition, retention, share of wallet, engagement and guest love across the designated region. The Manager will also work collaboratively with other colleagues across regions and global enablement functions to support global initiatives Key Accountabilities - Manage and execute small- to large-scale partnership/sponsorship initiatives and ensure the activations are consistent with established brand standards and meets stakeholder and business objectives. - Prepare internal management reports such as weekly project plans status report; time reporting against projects (if applicable,) meeting minutes, agendas and project plans. - Provide internal and external stakeholders with detailed business requirements and all supporting documentation, such as scope documents, business justification and ROI impact in order to ensure requests meet the business objectives. - Collaborate with the all regions to incorporate global requirements and meet global needs. - Review detailed designs/briefs produced by internal and external agencies. - Coordinate with hotels and regional teams whose areas of operation may be impacted. Coordinate development of measurement criteria for any new activations to ensure successful implementation of the experience(s)
Payment Business Planning, Rakuten Mobile (Data Analytics / Strategy Design) - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative,marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Payment Designing Department serves as the "heart" of Rakuten Mobile’s business, overseeing all payment and credit operations. From a marketing strategy perspective, we design the entire "flow of money"—encompassing billing, payments, and risk control—to drive strategic initiatives that balance profitability with an exceptional user experience. Within this department, the Billing Planning Group supports the foundation of our business revenue by optimizing billing and payment processes through data-driven insights. Our core activities include: Proactive Risk Mitigation: Predicting user behavior to design and implement optimal preventive approaches. Advancing Collection Processes: Optimizing post-billing responses based on data analysis to build a framework for prompt and reliable recovery. Balancing Profit Maximization and User Convenience: Driving stable growth through data-backed strategies that ensure both business efficiency and customer satisfaction. Position: Why We Hire As our business scales rapidly, we are looking for new team members to help drive transformation from fresh perspectives. Prior experience in the telecommunications or payment industries is not required. We invite you to bring your expertise in consulting, planning, or data analysis and apply it to our team’s challenges. This role is ideal for those who thrive where strategy and execution intersect, and who are eager to deliver results through a hands-on approach. You will start by mastering our core operations, with the goal of growing into a leader who drives business growth through data-driven strategy and new business development. Position Details Planning and implementing data-driven improvement initiatives, and measuring their effectiveness Planning UI/UX improvements for websites and printed materials Defining requirements and managing progress as the business owner for development projects Promoting projects with the participation of stakeholders both within and outside the Rakuten Group Designing new operations and improving existing operations Coordinating and negotiating with partner companies Work Environment Payment Designing Section; 7 ppl Billing Planning Group; 3 ppl Credit Management Group; 3 ppl *Our team is currently composed primarily of members in their 20s and 30s.
Global Communications Manager
iSpaceOversee the planning and execution of an integrated external communication strategy to widely disseminate ispace's PR information to diverse stakeholders both domestically and internationally, including individuals, corporations, media, and government agencies, fostering brand recognition, understanding, and empathy, ultimately enhancing ispace's corporate value. Drive storytelling to external audiences with consistency and creativity across channels such as public relations, web, social media, advertising, and events. Additionally, manage local-level PR for three subsidiary entities (Japan, the U.S., and Europe) under the holding company, ensuring global consistency. Considering that the majority of our shareholders are domestic individual investors, collaborate regularly with IR to achieve a seamless integration of IR activities and PR activities.
Point business development, Strategy Planning Department - Point Business Development Department(A&M)
RakutenRakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports. Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone." Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group. Growth of the entire ecosystem cannot be achieved by simply extending the optimization of individual businesses and services. Also, as Rakuten's ecosystem is huge and special, its growth and competition strategy will have to become new and dynamic. Therefore, while discussing directly with the president and vice president, we are constantly creating strategies to solve complex simultaneous equations of company-wide growth and individual business growth. The team is a small number of elite teams centered on people from strategic consulting firms, and mixes logical (left-brain) approaches such as Rakuten's big data analysis and insight research with intuitive (right-brain) approaches such as design thinking. At the same time, we will create a new strategy. If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying. We are looking for people who can contribute to the promotion of business utilizing Rakuten Points, which is issued over 300 billion annually. You will be responsible for new planning and promotion from the monetization of services that already exist. Examples of other strategic themes include top management proposal for company-wide strategy (marketing strategy, company-wide KPI formulation, etc.), planning of overseas ecosystem strategy, planning and development of products and business solutions that utilize Rakuten's huge assets (ID, points, data, etc.), development of a completely new marketing method, and planning company-wide customer strategy.