Marketing Jobs in Japan

marketing research consultant - Data Solutions Department, Marketing Solutions Business (A&M)

Business Overview Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses. This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement. Department Overview In an era characterized by the increasing diversification of lifestyles and values, the challenges in marketing research are becoming ever more sophisticated and complex. To address these shifts and derive deeper, more fundamental insights, our mission is to leverage over 100 million big data points connected by Rakuten Group's common ID. We aim to provide new value across the entire customer marketing process through the composite utilization of this data. Within the Rakuten Group, expectations are growing for new data businesses that capitalize on our unique and vast data assets. In December 2024, we executed an organizational restructuring, integrating Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Super Mini Job business. This move established a stronger synergy creation system for data utilization. Under this new structure, we aim to further accelerate the application of AI technology. Our goal is to achieve automation and sophistication in data analysis, enable real-time insights, and enhance the quality of decision-making support. Through these efforts, we strive to create new value that innovates corporate marketing activities. The department to which Marketing Research Consultants (MRCs) belong is tasked with the mission of fundamentally resolving clients' marketing challenges, leveraging Rakuten Group's overwhelming data assets and one of Japan's largest research panels. A key characteristic of this role is the ability to be involved in the entire marketing process, extending beyond just planning and proposing marketing research. This includes project management, collaboration with data analysis departments, support for advertising effectiveness measurement, and assistance in formulating brand strategies. We are also focusing on products that utilize AI. Furthermore, our client base is exceptionally diverse, ranging from operating companies and advertising agencies to other Rakuten Group companies, and even domestic and international brand enterprises. This provides an opportunity to gain experience in solving challenges across a wide array of industries. In recent years, we have also been concentrating on the global research domain, offering increasing opportunities to engage in projects targeting overseas markets, primarily in Asia, and participate in international research projects. This environment, where you can be involved consistently from strategic proposals and data analysis to execution support, allows you to hone multifaceted skills that go beyond the conventional scope of a "research company." It is an ideal workplace for individuals who aspire to enhance their comprehensive capabilities in sales, consulting, and marketing. Additionally, Rakuten Group's unique open culture, clear evaluation system, and flexible workstyle support system are well-established, providing an environment where highly motivated individuals can build long-term careers. Position: Why We Hire This position is being opened for our continued growth and expansion Position Details We provide marketing research solutions utilizing Rakuten Group's big data and Rakuten Insight's awareness data to "major manufacturers of food, beverages, daily necessities," "major media companies, major advertising agencies," "research firms, and consulting firms." Main duties 1. Hearings and proposal activities regarding marketing issues for clients in charge - In-depth sales to existing departments and data product proposals - Pure sales to new departments, introduction of capabilities, etc. *Part of the specific proposal content - Proposal for measuring the effectiveness of online advertising - Proposal for data linkage between client and Rakuten Insights - Proposal for profile analysis of owned media 2. Project management for orders, including submission, delivery, billing, and after-sales follow-up. - Overall management as the person in charge of the project in collaboration with the director and researchers - Estimates, schedules, and other general client support - Cost management of outsourcing expenses, acceptance inspection, administrative work related to billing, etc. 3. Promoting business improvement activities and creating systems that contribute to sales expansion/profit generation - Improve the efficiency of routine work and strengthen collaboration with directors and research teams - Promote activities and initiatives that contribute to improving the value of Rakuten Insight based on client needs, etc. Work Environment In this department, there are members who have not only advanced to management positions within the same team but have also taken on new challenges in different roles (e.g., Marketing Researcher, Data Analyst), based on their preferences and aspirations. Approximately 70% of our employees are mid-career hires, many of whom have transitioned from different industries or have no prior experience in this field.

Media Planner - Rakuten Mobile, Inc. (Secondment)

Department Overview We are promoting Ad business in Rakuten Link App with the mission of ARPU maximization which is one of the most important KPI for Rakuten Mobile turn black. Dept. target for 2024: ARPU 100yen by the end of 2024. (ARPU = Ad revenue / RM subscriber) Department Attractiveness We're expected to achieve a huge among of Ad revenue generation to achieve Rakuten Mobile turn black. Dept members can participate the rapid business growth process with support of managements including CEO. Mission of this position This position is supposed to lead Media Business (App planning, service operation management and KPI management etc.) to expand the ad business. Attractiveness of this position For the purpose of App UX and Ad revenue maximization, this position PIC will join the app new feature planning, PJT management and service management process. You will be able to learn the product planning/management and service nurturing skill using English since many of employees in couterpart deparments are foreign people. In addition, as this is a position in which you will be responsible for formulating numerical targets and managing KPIs for the organization, you will be able to experience formulating strategies for business growth in close proximity to management. Job Duties Create Media Business strategy and promote Issue identifying and improvement proposal with purpose of app ad revenue maximization Promotion planning and execution Organization KPI management English is required for the communication with app development team. Daily opportunity of English meeting.

EN: BusinessJP: Business

EN: BusinessJP: Not Required

Trade Marketing Manager

The Trade Marketing Manager is responsible for leading Trade Marketing strategy and execution across both Hard Goods and Soft Goods categories, driving brand visibility, consumer engagement, and sell-through performance across Wholesale and Retail channels in Japan. This role serves as the key link between Marketing and Sales, ensuring that product, brand, and channel strategies are effectively translated into compelling consumer experiences and retail execution. Working closely with Product Marketing, Sales, Brand Marketing, Retail, and E-commerce teams, the Trade Marketing Manager develops and implements integrated trade marketing initiatives that support business objectives and strengthen TaylorMade's market leadership. In addition, this position is responsible for building organizational capability within the Trade Marketing function by developing talent, improving processes, and establishing best practices that contribute to long-term business growth. In summary, the Trade Marketing Manager is responsible for transforming category and brand strategies into winning retail and wholesale execution, driving consumer engagement, sell-through performance, and long-term commercial growth across the Hard Goods and Soft Goods businesses in Japan.

EN: BusinessJP: NativeVisa: Available

Media & Influencer Planner - Ad & Media Company, LINKSHARE JAPAN K.K. (Secondment)(A&M)

About Rakuten and the Business The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. The appeal lies in the ability to propose comprehensive solutions for all aspects of marketing, from upstream strategic planning to downstream execution such as advertising operations, effectiveness measurement, and data analysis. The marketing-related businesses include "Rakuten Marketing/Linkshare," which offers solutions for digital marketing in general, "Rakuten Data Marketing," which provides marketing solutions utilizing the big data owned by Rakuten, and "Rakuten Insight," which offers marketing research services, among other wide-ranging marketing businesses. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group and connect it to your own growth and career advancement. About the Department and Services - This position belongs to the marketing specialized organization of the Ad & Media Company, "Rakuten Marketing Japan Department/Linkshare Japan Business." - We advocate "Performance Based Marketing For All Channels" and provide multifaceted solutions to the diversifying business challenges of our customers, taking on the challenge of solving them. - Founded on affiliate advertising, we operate as a leading company in the Performance Marketing field, collaborating with global AI companies and providing marketing support utilizing Rakuten's marketing assets (such as Rakuten Data and Rakuten Media). - We directly engage with major advertisers, including the Rakuten Group and large EC/Fintech companies, proposing and operating performance advertising that contributes to improving marketing ROI and sales growth. Position: Background of Recruitment This organization is one of the core entities within the Rakuten Group, specializing in B2B digital marketing, commonly known as internet advertising, with over 20 years of history among more than 70 services owned by the Rakuten Group. All employees are registered with Rakuten Group Inc., and we are committed to the development of the entire group, aiming to make the rapidly growing advertising-related business the fourth pillar of Rakuten's overall business. As cookie regulations advance, we are seeking talent to achieve further business growth through full-funnel solutions utilizing first-party data (Rakuten ID data) based on facts such as Japan's largest purchasing information and credit card payment information, as well as unique global solutions not available in Japan and our own media network. Job Responsibilities - You will be responsible for front communication with media/influencers and provide consulting to maximize media performance to resolve marketing challenges discovered by advertiser sales. - You will understand the realities, needs, and challenges of media/influencers and, through collaboration with various internal product/service departments (Data, Affiliate, Influencer, SNS, Google/Yahoo!, Creative, etc.), continuously implement PDCA actions to resolve customer issues. - To solve stakeholder challenges, you will actively develop new media/influencers, not just communicate with existing media within our own platform. Job Details - Extracting customer marketing challenges and formulating marketing strategies and tactics to resolve those challenges. - Communicating with internal and external stakeholders necessary for executing strategies and tactics. - Creating execution plans based on communication and managing progress during the execution phase. - Operating and managing affiliate advertising and influencer advertising. - Media planning centered on affiliate advertising. - Proposing improvements based on data (reporting, regular meetings with responsible customers). - Formulating communication plans centered on creatives such as banners/LPs. - Developing communication plans (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, and customer/purchase data. - Planning strategies that overlook the full funnel, selecting media, operating advertisements, managing budgets, and reporting. - Gaining deep customer understanding and discovering insights based on data analysis. - Presenting proposals and during competitions. - Actively solving customer challenges using AI and the latest industry technologies. Attractions/Appeal - "Growth as a specialized digital marketing team within the Rakuten Group" This is an organization specialized in digital marketing within Rakuten, a leading internet company in Japan. You will be in a privileged environment where you can immediately practice the marketing knowledge circulating throughout the Rakuten Group as an employee. - "Acquisition of marketing skills for both businesses and agencies" The Rakuten Group has over 70 businesses (services). As an organization where many business KGI, KPI, and marketing case studies circulate, you can hone your skills from the perspective of an agency employee engaged in actual business as well as from the perspective of a marketer in each Rakuten business. - "Career development as a front representative for domestic and international companies" Our clients are major EC/Fintech companies both domestically and internationally. You will consult on digital marketing for companies representing both domestic and international markets while carrying the Rakuten brand. You will be active in an environment that is always at the forefront of the industry, touching on the most attention-grabbing and newest trends. - "Total marketing skills (marketer & strategy planner & media planner)" This position allows you to organize, plan, and execute communication strategies from the upstream funnel as a total marketing partner for companies, not just specific channels like affiliate marketing. While the difficulty of designing an overarching strategy focused on performance is not low, you can build a career as a valuable talent in the industry. - "Cutting-edge global technology" Utilizing an internal environment where English is the official language, we actively adopt marketing solutions from global companies headquartered overseas and those not yet available in Japan. We provide a rare opportunity to engage with cutting-edge global technology in the advertising agency industry, which tends to be closed off in Japan. English Usage Scenarios When dealing with non-Japanese speaking clients such as foreign companies, we assign tasks considering employees' English skills in scenes such as meetings with global partners and internal tech departments. Working Environment - This position will be assigned to a department consisting of about 200 people, with 50% being sales positions. - The overall rate of mid-career hires exceeds 70%, and employees with diverse career backgrounds are active. Examples of Career Paths - 3rd year: Team Leader (leadership of a team of 2-3 members) - 5th year: Group Manager (management of about 10 members across multiple teams) - Others: There is a flexible assignment environment according to career plans, including transfers to departments closer to products and services or applications for open positions in other businesses within Rakuten. Employees with various backgrounds, whether experienced or inexperienced, are active in internet services, advertising agencies, web media, travel agencies, translation companies, etc. Additionally, the age range is broad, from new graduates to veterans. *There will be training for about three months after joining. After training, there is a possibility of being assigned to other teams based on suitability.

EN: BusinessJP: Not Required

Sr Manager Strategic Marketing, WCH, China & Japan

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. The Senior Manager Strategic Marketing, WCH partners with platform and priority market leaders to support clarity, consistency, and execution of brand strategy in key growth geographies. The role helps connect global brand strategy with priority market needs, enabling strong brand presence, coherence, and aligned market execution across MedTech Surgery platform portfolios. This role focuses on supporting priority market needs and brand stewardship—helping markets execute strategic priorities while respecting and communicating local context and requirements.

SEO Outreacher Japan

Link building is evolving fast : LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks. You'll build high-quality backlinks for priority landing pages in Japan while exploring brand mention opportunities. You'll report to both your Japan SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination. This is a 12-month contract role, working 20 hours per week. This role combines three things: Core link building execution: Research prospects, write personalized outreach, build relationships with Japan publishers, and secure editorial placements, all without paying for links. You'll negotiate creative value exchanges, turn rejections into alternative opportunities, and build a contact network that compounds over time. Cross-functional contribution: Stay connected to Japan's community, marketing, partnerships, and product teams. Spot where outreach can amplify their initiatives and where their work creates link opportunities. Support your SEO Country Lead with content optimization, landing page improvements, or urgent SEO tasks when needed. Innovation and knowledge sharing: Run experiments on tactics, messaging, and automation. Document what works (and what doesn't). Share findings with the global outreach team. Use AI tools to automate repetitive work and test faster. Contribute to making the entire team better. Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal.

EN: BusinessJP: Native

EN: BusinessJP: Not RequiredVisa: Available

AI product planning and promotion - Data Solutions Department, Marketing Solutions Business, Rakuten Insight, Inc. (Secondment) (A&M)

Business Overview Rakuten Insight is a research company within the Rakuten Group, receiving a variety of work from not only Rakuten Group clients but also external business companies, agencies, and research firms. Our mission is to solve client problems by utilizing asking data collected from one of the largest single panels in the industry and various big data from within the Rakuten Group. Department Overview This is a dynamic, cutting-edge department in the research business that leads the planning, development, and operation of new AI-based products. For example, the "AI Chat Interview" has received high praise from clients since its release, leading to the development of aggressive marketing and promotional initiatives with the aim of making it one of the pillars of Rakuten Insight's overall future business. We go beyond research and explore a wide range of possibilities, including promotion, to plan and implement new solutions that use AI to solve corporate marketing challenges. Position: Why We Hire We are seeking to add members who can contribute immediately to our business expansion, including the development and strengthening of AI-based products and SaaS businesses. We are seeking a candidate who can work in a venture-like environment within a large company like Rakuten, where they can collaborate to develop new businesses and potentially lead the team as a leader/manager. Position Details Working with the sales team, you will lead AI utilization proposal activities to clients. You will also hold weekly discussions with the tech team on development and planning topics, working closely with a team of approximately 15 people to advance projects in an agile manner. Major Duties 1. Collaborate with sales members to deeply understand clients' business and marketing challenges and uncover their essential needs. 2. Plan and promote AI utilization strategies to solve these challenges and create new value. 3. Propose in-house AI products and solutions based on the strategy and drive results. 4. Promote business improvements and create systems to expand sales and generate profits. 5. Collaborate with the operations team to ensure smooth project progress. Working Environment - The business and tech teams collaborate seamlessly, working as one team every day. - You'll experience the PDCA cycle from the planning stage of a new product through to development, launch, and improvement, giving you a sense of both speed and accomplishment. - We work in an agile manner, allowing us to respond quickly to changing market and customer needs. Through daily communication, ideas are quickly brought to life and the whole team can celebrate success together.

Marketing Researcher - Data Solutions Department, Marketing Solutions Business, Rakuten Insight, Inc. (Secondment)(A&M)

Rakuten's Advertising & Media Company provides a wide range of advertising and marketing services, including digital advertising, research, and influencer business. Our strength lies in our ability to provide end-to-end solutions, from marketing strategy planning to execution, effectiveness measurement, and data analysis. Specifically, we solve customers' marketing challenges through the following businesses: Rakuten Marketing / LinkShare: Provides comprehensive digital marketing solutions. Rakuten Data Marketing: Provides marketing solutions leveraging Rakuten's big data. Rakuten Insight: Provides marketing research services. This is an environment where you can grow and advance your career by being part of an organization that forms the core of the Rakuten Group. Rakuten Insight is a company that provides marketing research to customers both inside and outside the Rakuten Group. By combining the Rakuten Group's vast data assets with AI technology, we deepen consumer understanding through "Research × Data × AI" and contribute to solving customers' business challenges. Through the development and provision of research products incorporating AI, we are creating new industry standards. With the increasing complexity and acceleration of marketing and the rapid penetration of AI, the research industry is entering a period of major transformation. We view this change as an opportunity and are strengthening the following initiatives by leveraging Rakuten's data and AI knowledge: Expanding data-driven business beyond the framework of traditional research. Developing and providing research products incorporating AI. We are seeking individuals with the passion to create next-generation research together, while providing high-quality research as researchers, with "research knowledge and skills" at the core to accurately identify and solve customers' marketing challenges. We welcome those with limited experience as marketing researchers or even those with no experience. If you have the desire to solve customers' marketing challenges as a researcher, please apply. Rakuten Insight is an environment where you can steadily grow as a marketing researcher even from scratch. After joining, you will start with basic research skills and tool training, and through OJT-style mentoring, you will work on actual projects with senior researchers and acquire practical skills. After growing as a researcher, you can draw diverse career paths by combining research, data, and AI. Opportunities to work with diverse customers and projects: A wide range of clients including business companies such as manufacturers, advertising agencies, and media companies. Diverse businesses within the Rakuten Group, such as Rakuten Ichiba, Rakuten Mobile, and Rakuten Travel. Speed that encourages challenge and growth: Rapidly promoting service improvements and product development. Abundant opportunities for researchers themselves to be involved in planning proposals and creating new services. Challenges in next-generation research through AI and data utilization: Expanding AI utilization promoted by the Rakuten Group to research and data business. Opportunities to experience cutting-edge technologies such as report creation support and analysis automation using generative AI. Diverse career paths and growth options: Enhancing research expertise and working as a senior researcher. Expanding into new model development using AI and data specialist areas. Career development as a marketing manager in other Rakuten Group businesses is also possible. Our areas of activity are broadly divided into three domains: corporate clients (such as manufacturers), The main areas of activity are "business company area (manufacturers, etc.)", "advertising agency/media area", and "each business of the Rakuten Group (Rakuten Ichiba, Rakuten Mobile, Rakuten Travel, etc.)". In each area, sales and researchers form teams and contribute to solving customer issues by leveraging research and data utilization knowledge, centered on internet research. Main Responsibilities: Research planning and proposals: Collaborating with sales to plan and propose optimal research based on customer issue hearings. Research operations: A series of tasks from questionnaire creation, tabulation/analysis, report creation, to presentations. Since survey screen creation and data collection are handled by separate specialized departments, researchers can focus on planning and analysis. AI and data utilization promotion: Analysis support using AI, report creation, operational efficiency improvement (report creation using generative AI, analysis automation, etc.). Challenges in next-generation research combining internal and external data (purchasing, behavior, EC data, etc.) with asking data. Sample Projects: Collaboration with beverage manufacturers: We propose effective research for a wide range of marketing challenges and provide actionable insights while communicating closely with clients. Our strengths include having a large number of survey monitors and being able to make proposals incorporating products using AI. Collaboration with advertising agencies: There is an increasing need for advertising effectiveness measurement using advertising contact logs. There are many opportunities to experience cutting-edge advertising technology, and it is stimulating work to have discussions with clients beyond the framework of research. Collaboration with Rakuten Group businesses: We support decision-making as research professionals while working alongside marketing managers of each business within the Rakuten Group. Organization Structure: Number of researchers: Approximately 50. Age range: 30s to 40s are the main demographic (many members with extensive experience as researchers). New graduate/mid-career ratio: 10% new graduates, 90% mid-career. At Rakuten Insight, mid-career hires from diverse industries and occupations are active. In addition to those with research experience, many members who have newly challenged research from business companies or other departments within the group are also present. Backgrounds of Mid-Career Hires: Sales and researchers at research companies. Research managers, brand managers, and marketers at business companies such as manufacturers. Members who have transferred or transitioned to researchers from other Rakuten Group businesses. Career Path Examples of Active Mid-Career Hires: Enhancing skills as a researcher within Rakuten Insight and working as a senior researcher. Transferring to a group within Rakuten Insight that handles big data and expanding expertise in the data area. Concurrently working in the AI product development group within Rakuten Insight and participating in the development of new services combining research × AI. Developing a career as a marketing manager in other Rakuten Group businesses.

Digital Marketing Planning Manager for Candidate - Membership Strategy Department, Rakuten Insight Global, Inc. (Secondment)(A&M)

Since its founding in 1997, Rakuten has expanded its business scale centered on its shopping mall business "Rakuten Ichiba" and credit card business "Rakuten Card." It has also successfully launched a new telecommunications business, "Rakuten Mobile." Based on these three pillars, Rakuten has grown to ¥2.3 trillion in group revenue by fiscal year 2024. The fourth pillar of the company's key business areas, driving the Group's future growth, is the expansion and growth of its advertising business. In addition to its existing businesses, including its internet advertising business "Rakuten Marketing/LinkShare," its marketing research business "Rakuten Insight," and its marketing solutions business "Rakuten Data Marketing," Rakuten has a vision to create new business models by leveraging the synergies of the "Rakuten Ecosystem" and its assets, including its advertising business across more than 70 services, such as Rakuten Membership, Rakuten Points, brand power, and member data, to contribute as a unique marketing partner to its clients. As people's lifestyles and values become more diverse, the challenges in marketing research are becoming more sophisticated and complex. The Data Solutions Department's mission is to respond to these changes and derive deeper, more fundamental insights by utilizing over 100 million pieces of big data linked by the Rakuten Group's shared ID, thereby providing new value across the entire marketing process for customers. Within the Rakuten Group, expectations are rising for new data businesses that leverage the Rakuten Group's unique and vast data assets. In December 2024, the company reorganized to integrate Rakuten Insight, Inc., Rakuten Insight Global Inc., and the Super Mini-Baito business, creating a system for creating even stronger synergies in data utilization. Among these, the Membership Strategy Department manages and operates Rakuten Insight's domestic and international survey membership organizations. In Japan, new survey members are primarily acquired from within the Rakuten Group. Overseas, the Membership Strategy Department manages and operates survey membership organizations in 11 countries and regions. We primarily distribute external advertising to acquire new survey members. We also operate operational measures for existing members and manage and operate the member site and app. We are currently seeking a managerial position for our Overseas Membership Strategy Management Group. We would like you to manage the team while working closely with our staff in each country, building a cross-sectional marketing environment, and aiming to become the No. 1 membership organization in Asia. Currently, building our own in-house panel is one of our key management priorities, and our mission is to leverage our strengths as a company that maintains its own membership organization in the AI era, while also growing our survey membership organization, which will continue to be in demand. This position involves acquiring and managing online research members for Rakuten Insight Global (one of the leading companies in overseas online research) through digital advertising and social media. The work involves a wide range of tasks, including checking each member's work status to achieve KGI/KPIs, resolving issues, and holding development-related meetings and meetings with the legal group regarding user information acquisition. Main Duties - Responsible for managing member organizations in 11 overseas countries and regions, and promoting work toward KGI/KPI targets. - Responsible for managing overseas panel staff (marketing, user support) and managing their KPIs. - Serving as the project owner for system development related to the overseas panel, organizing system requirements and facilitating meetings. Related departments include a wide range of departments, mainly development, legal, sales, and project operations. Meetings with external media and vendors for user acquisition are also held. Conversations with overseas members are often conducted in English, including development-related meetings. Other meetings are primarily conducted in Japanese. Organizational Structure Membership Strategy Department: 11 employees working in Japan 7 employees working overseas Rakuten Insight Global's members are diverse in terms of nationality, language, and cultural background. Our group currently has members from eight countries and regions, making it a work environment where you can encounter new values every day.

Marketing Research Director - Sales & Client Direction Section, Marketing Partner Business, Rakuten Insight, Inc. (Secondment)(A&M)

Business Overview Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses. This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement. Department Overview In an era characterized by the increasing diversification of lifestyles and values, the challenges in marketing research are becoming ever more sophisticated and complex. To address these shifts and derive deeper, more fundamental insights, our mission is to provide new value across the entire customer marketing process by leveraging over 100 million big data points connected by Rakuten Group's common ID through composite utilization. Within the Rakuten Group, expectations are growing for new data businesses that capitalize on our unique and vast data assets. In December 2024, we executed an organizational restructuring, integrating Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Cho-Mini Job business. This move established a stronger synergy creation system for data utilization. Under this new structure, we aim to further accelerate the application of AI technology. Our goal is to achieve automation and sophistication in data analysis, enable real-time insights, and enhance the quality of decision-making support. Through these efforts, we strive to create new value that innovates corporate marketing activities. About the Department The Research Direction Section within the Data Solutions Department of the Marketing Solutions Business plays a crucial role in supporting Rakuten Insight's business by gathering the data required by our clients. This organization is also responsible for budget and resource management, as well as the mission of improving productivity and quality. To maintain the efficiency of our business processes, we are committed to challenges in productivity improvement through automation and the creation of smarter and simpler outputs. The research results produced by our Research Directors, who are the main professionals in this section, become vital data contributing to the planning and decision-making of corporate product and service strategies. Through this series of tasks, you will acquire logical thinking skills, multitasking capabilities, negotiation skills with stakeholders, and marketing research knowledge, among others. We encourage and support our Research Directors in their challenges and growth, and those who strive to build their own careers. Concurrently, you can expand your professional scope as a career path, or you can pursue specialized skills to aim for a managerial position. Position: Why We Hire To realize our future business growth strategy, it is essential to strengthen our team of Research Directors to support the expansion of our industry share. We are looking for you to leverage your proactive approach, not only contributing directly to client work through direction with internal sales teams, researchers, and partner companies, but also to build robust operational frameworks. Position Details You will mediate between clients, sales teams, and various internal departments, handling the entire process of internet research projects. You will experience a sense of accomplishment and growth as the products and services you've researched are launched and gain traction in the market. Our clients include general corporations such as manufacturers, advertising agencies, think tanks, research firms, and government agencies. We receive numerous inquiries from leading companies in various industries as their trusted partners. While keeping internal sales strategies in mind, Research Directors are expected to contribute value directly through client work. Specifically, you will direct the internet research process from survey questionnaire confirmation, questionnaire screen creation, distribution, tabulation, to delivery of results. 1. Upon receiving a research project request from sales, you will grasp the overall outline of the survey. 2. You will thoroughly review the questionnaire containing survey questions and confirm with the client. 3. Once the questionnaire is finalized, you will instruct the team responsible for creating the questionnaire screen to proceed. 4. After the questionnaire screen is uploaded, you will check the survey specifications and content, request confirmation from the client, and make any necessary revisions. 5. You will distribute the questionnaire to survey panelists and collect responses. 6. If data tabulation is required, you will request it from the tabulation team, and the Director will deliver the results after tabulation. 7. If a report is needed, the researcher will create the report, and it will be delivered to the client. *The entire process from steps 1 to 7 can be completed in as little as 2-3 business days. Accuracy and speedy execution are key. *Multiple in-house systems are used for project progression. Work Environment The Research Direction Section is an organization of 35 people, and this position will be assigned to a department where approximately 70% of the members are Research Directors. Including domestic and international partner companies, our organizational structure comprises over 120 individuals. We highly value smooth communication and teamwork in advancing our operations. Career Path Examples - Upon Joining: You will acquire the necessary skills and knowledge for research operations through classroom training and on-the-job training (for approximately 6 months to 1 year). Thereafter, you will continue to grow by tackling more challenging research projects, improving the quality of your work, and taking on a core role within the department. - Year 3: Assistant Manager (leading a team of around 5 members) - Year 5: Group Manager (managing approximately 10 members across multiple teams) Other As you can build a strong foundation through Research Direction work, it is also possible to envision a career path towards data analysis or service-related fields in the future. No prior marketing or research experience is required, and over three-quarters of the employees in this department are mid-career hires. We actively recruit individuals new to the industry, and indeed, our current Research Directors come from a wide variety of professional backgrounds. Given our comprehensive training and robust support system, we place a greater emphasis on your eagerness and attitude towards self-improvement.