Marketing Jobs in Japan
Help Japanese brands reach the world. These marketing roles span digital marketing, content, growth, and brand strategy at companies that need global-minded marketers. Native-level English is often the exact skill these teams are hiring for.
68 open positions
Refine with filters →Project Planning and Management - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. Department Overview The Corporate Marketing Planning Office collaborates with stakeholders both inside and outside the division, including senior management, and takes on the role of leading the planning, execution, and promotion of cross-organizational projects. We also lead the establishment of the foundation for organizational management, including budget management and the planning and administration of business operations for the entire division. Through these roles, we aim to ensure the implementation of marketing strategies across the entire group and contribute to the further growth of the Rakuten Group. Position: Why We Hire As the Rakuten Group expands its business, the scope of initiatives involving the Marketing Division has broadened, making collaboration with various stakeholders increasingly important. To strengthen our structure for steadily advancing these mid-to-long-term projects in cooperation with relevant departments, we are now seeking to add new members to our team. We are looking for individuals who can translate cross-group initiatives into reality on the ground and lead projects. Position Details You will be responsible for the planning, execution, and promotion of cross-group initiatives led by the Marketing Division. Through collaboration with stakeholders both inside and outside the division, you will have the opportunity to tackle a wide variety of themes and challenges in the marketing field. Examples of duties: - Planning, KPI management, and execution support for improving marketing efficiency across the entire Rakuten Group - Planning, execution support, and business promotion for cross-group initiatives - Coordination, issue organization, and consensus building with stakeholders inside and outside the division - Data analysis and visualization related to the Rakuten ecosystem and company-wide performance - Creation of reporting materials for senior management and support for strategy formulation - Budget management (from the perspective of financial and management accounting) and planning/management of business processes necessary for organizational operations Work Environment - We are an organization of about 10 people - Our members come from diverse backgrounds, including those who joined as mid-career hires Mandatory Qualifications: - At least 3 years of practical experience in corporate planning, management administration, business planning, or business management at a business corporation, or project experience at a consulting firm - Experience in project management or driving business initiatives that involve multiple departments - Logical thinking skills and the ability to organize and structure events/information - Japanese: Fluent (Business level or above) - English: Intermediate level or above Desired Qualifications: - Project experience in the marketing field or practical experience in KPI management - Experience leading business process re-engineering (BPR) projects in a large organization - Experience in decision-making support using BI tools and data analysis - Experience in planning and managing important meetings, such as management meetings - Knowledge of management accounting and financial accounting (e.g., P/L management, budget vs. actual analysis)
Division Budget and Business Process Management - Marketing Division
RakutenBusiness Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. Department Overview The Corporate Marketing Planning Office is responsible for budget management, management reporting, and the planning and execution of business operations for the entire division, supporting the foundation of organizational management. As a team of about 10 people, we lead operations directly tied to the organization's management resources, working in close proximity to senior management. Position: Why We Hire As the Rakuten Group expands its business, the scope of initiatives involving the Marketing Division has broadened, making collaboration with various stakeholders increasingly important. We are seeking to increase our team members to support organizational growth from a financial and numerical perspective and to develop future leaders. Position Details You will be responsible for planning and executing business operations, including budget management within the Marketing Division. This is a critical role that supports organizational decision-making through the understanding and management of organizational movements and management resources. Examples of duties: - Formulating and managing budgets and personnel plans within the division - Coordinating and collaborating with various organizations both inside and outside the division - Creating reports for senior management - Planning and promoting cross-divisional initiatives using perspectives from budget management and management accounting In the future, we also envision opportunities to expand your career into project areas that address management issues for the division or the entire company.
Marketing Manager – Lark Japan
ByteDanceThis role is responsible for shaping and promoting Lark’s brand image, supporting customer success initiatives, and driving internal operational efficiency in the Japan market. Aligned with overall business strategy, it formulates and executes effective marketing plans and activities to enhance brand awareness and accelerate business growth. Working closely with the commercial team, this position leads cross-functional projects, organizes high-impact marketing events, and ensures smooth day-to-day operations. It also serves as a vital bridge between the Japan and China teams, facilitating seamless communication, deepening customer engagement, and consistently driving influence and performance improvements.
Brand Communication Strategy Promotion Leader Candidate
RakutenIn this job offer, please promote a communication strategy with customers in order to improve Rakuten's brand value. Specifically, you will lead the entire series of processes from brand strategy planning to communication concept design to content production. Depending on the project, the communication channel may utilize mass media such as TV commercials, external media such as social media, or each touch point in Rakuten, which boasts a huge number of visitors.
Marketing Strategy Manager for Maquillage
ShiseidoMaquillage is the largest makeup brand in the Shiseido Japan area, celebrating its 20th anniversary in 2025. We aim to strengthen investment to gain overwhelming support from younger generations and are expected to be a growth driver for Shiseido Japan. We lead comprehensive marketing activities for the Maquillage brand, from brand equity management to the formulation of mid- to long-term strategies and the planning and execution of promotions based on those strategies.
Asia Product and Promotion Planning Manager
ShiseidoGuided by the principle of creating a new culture of beauty from Japan and Shiseido, we aim to redefine markets and create demand without being bound by existing concepts, expanding a passionate fan base worldwide. Based on the brand roadmap, we accelerate the expansion of Japanese brands into the Asian market and build sustainable new growth drivers. While maximizing the assets cultivated in Japan, we play a role as an organization that promotes the planning and execution of branding strategies optimized (localized) for each market through deep insights into consumer needs and value creation.
Digital Marketing Brand Manager (BENEFIQUE/INOUI)
ShiseidoThe mission is to elevate the digital strategy of the specialty brand (BENEFIQUE/INOUI) to the next phase as the importance and investment scale of digital marketing expand. It is necessary to achieve integrated maximization of sales starting from paid, improvement of LTV through CRM, and long-term growth of brand value. This position expects leadership that can lead and develop the team while comprehensively leading from strategy planning to execution and improvement. It is a position with a significant business impact that promotes the digital transformation of BENEFIQUE/INOUI, the core brand of Shiseido's specialty store channel.
Digital Marketing / CRM / SNS Manager (Elixir)
ShiseidoIn the current acceleration of digital shift, Shiseido's core brand 'Elixir' is shifting its strategy core to digital. We are building solid sales through strategic reach and conversion via paid advertising targeting core audiences aged 45 and above. Moreover, utilizing SNS and CRM to design 'lifelong bonds' is our new challenge. We are looking for specialists who can break through the limits of digital marketing with overwhelming brand assets. - Support for IMC design in the digital domain - Planning and execution of Owned Media (X, Instagram, LINE, brand site) strategy - Planning and execution of paid advertising strategy - Planning and execution of CRM (brand membership organization = Elixir Club) strategy - Direction of various digital creatives
NARS Brand Marketing Manager
ShiseidoIn this position, you will lead the business of the luxury brand 'NARS'. Specifically: - Collaborate with HQ for forecasting and demand prediction - Product marketing (concept design, competitive analysis, pricing strategy formulation) - Planning and promotion of new products and limited editions (including Japan-exclusive sets) - IMC planning and promotion proposal - Strategy formulation to maximize CP of existing products - Optimization of marketing ROI - Promotion of LTV improvement through collaboration with CRM measures. *The tasks assigned will be determined based on your experience and interests.
CRM Strategy Lead, Shiseido Online Store
Shiseido資生堂の自社EC「SHISEIDO ONLINE STORE」は、2024年の大規模リニューアル以降、顧客基盤が拡大し、新たな成長フェーズに入っています。いま求められているのは、“配信中心のCRM”から、“顧客体験の中核を担うCRM”への進化。AI技術の進展により、購買体験はより高度にパーソナライズされる時代へと移行しています。本ポジションは、顧客政策方針とオンラインストアのコンセプトに基づき、次世代CRM戦略を構想・設計・実装までリードする役割です。